Robert Bosch LLC has launched an advertising campaign featuring the company's Bosch Icon premium wiper blade. Having renewed the partnership with professional storm chaser, Reed Timmer, this Bosch campaign intends to drive awareness of ...
Tags: Bosch, storm chaser, wiper blade
One mainstream farmer is returning to conventional seed-and he's not alone As an invulnerable tween, Chris Huegerich, the child of a prosperous farming family, wiped out on his motorcycle in tiny Breda, Iowa. Forty years on, folks ...
Tags: agriculture, GMO, farmer
With the economy still sluggish following the 2008-09 recession, marketing professionals recommend that businesses "buff up" their brands to help energize sales. Among other things, a brand includes your business's logo, color schemes, ...
Tags: company uniforms, brand image, energize sales, marketing, brand buffing
The unending slowdown in the Chinese economy saw the net profit of men's casual apparel manufacturer China Xiniya Fashion plunging by 89.4 per cent at RMB6.0 million in the third quarter ended September 30, 2013 from RMB56.4 million in the ...
Tags: Xiniya Fashion, Apparel
Internet Broadcasting Systems Inc. has signed a deal to provide digital advertising operations support for Hubbard Broadcasting Inc.'s TV group, the company said on Wednesday. The sales support partnership includes creative development ...
Tags: AD service, TV
In newspapers' race for digital revenue, being small is no excuse not to run fast. Many community newspapers, typically dailies and weeklies running south of the 50,000-circulation mark, have been as aggressive in their pursuit of digital ...
Tags: Consumer Electronics
The Interactive Advertising Bureau and its Native Advertising Task Force today released the "IAB Native Advertising Playbook" to serve as a consistent framework for the discussion surrounding native advertising. The Playbook identifies ...
Tags: Consumer Electronics
Tumblr is where the Internet's cool kids hang out. That's why Yahoo paid $1.1 billion to buy the blogging site in one of this year's most buzzed-about deals. Now, Tumblr is flaunting its hipster credentials with a first-ever breakdown of ...
Tags: Tumblr, Hipster Twist
A privacy watchdog said Thursday that Google has been breaching Dutch law on personal data protection since it introduced a new privacy policy last year. Jacob Kohnstamm, chairman of the College for the Protection of Personal Data, said ...
Tags: personal data, google, law
For LED outdoor display manufacturers in the lower rung of the industry competitiveness will be supported by three cores: their ability to obtain resources, innovative technology and creative strategy. The extent of control and balance over ...
Tags: Outdoor LED Display, LED Lighting
BlackBerry has continued its clear out of top level staff by removing COO, Kristian Tear, and CMO Frank Boulben. Interim CEO, John Chen, who was appointed on November 4 after the ousting of Thorsten Heins, hasn’t hesitated to pull ...
Digital, while still radio's smallest revenue category, was its biggest mover during the third quarter of 2013 and remained its fastest growing category, according to the Radio Advertising Bureau. Digital revenue hit $244 million in the ...
Tags: Radio Digital, Rev up 19%, Q3, fastest growing category
Google is paying $17 million to 37 states and the District of Columbia to make amends for the Internet search leader's snooping on millions of people using Safari Web browsers in 2011 and 2012. The settlement announced Monday stems from a ...
Tags: Google, $17 million, Safari Web
SAN FRANCISCO (AP) -- Yahoo is expanding its efforts to protect its users' online activities from prying eyes by encrypting all the communications and other information flowing into the Internet company's data centers around the world. ...
Tags: Yahoo, Encrypt, Users'Personal Data
Local media ad revenue is expected to rise from $132.9 billion this year to $151 billion in 2017, or a compound annual growth rate of 2.8%, according to BIA/Kelsey's updated "U.S. Local Media Forecast." In March, the firm projected local ...
Tags: BIA/Kelsey, Local media ad revenue