PR firm Fizz Communications has partnered with toy industry specialist Oyster Studios to offer companies promotional services. This includes developing marketing strategy, targeting buyers, through to research, packaging, POS, ...
Mr Moshi on choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of Mind Candy. How many CEOs would willingly cover their face in make-up, drive in a Moshi Monsters-branded car and spend time meeting children and ...
Tags: Mind Candy, Toys, Moshi
Our mystery toy retailer discusses brighter weather SOR agreements and more. As I write this, the first rays of sunshine are streaming through the window and suddenly people are smiling and happy. They’re still not spending but... ...
Tags: Toys, Supplier Promotions, toy retailer
Grocer believes new Nutmeg Kid's line will 'draw more customers into stores' and drive toy sales. Supermarket Morrisons expects toy sales to continue to rise, thanks to the new Nutmeg kids’clothing line. The grocer believes ...
Tags: Morrisons, Toys, Clothing Label
1990's robotic pup to make comeback in the UK in July; major marketing planned including space stunt. Character Options is relaunching 1990’s robotic pup Teksta in July, with a worldwide marketing strategy including a planned space ...
Toy business grows sharply in 2012; more than 40 new products to arrive this year. 2012 saw a new lease of life breathed into the Chicco brand, says Artsana UK, and there are ambitious plans in place to expand its reach even further in ...
Elemental Publishing will introduce a new career board game that has already received the backing from major education institutions. The company launched Elemons at Toy Fair earlier this year and its brand Top Careers has now gained the ...
Tags: Toys, toy industry, Board Games
Northbrook Public Library's summer program has been revised to promote children's creativity and as part of the effort is asking for donations of constructive toys. "Game Outside the Box" is for children of all ages interested in science, ...
Tags: Toys, toy industry
Firm is offering free end of line stock for last two weeks of May. Fancy some free stock from Marbel? Well, you're in luck as the firm is offering free end of line stock for the last two weeks of May. To take advantage of the offer, ...
Tags: Marbel Stock, Toys, stock
Own-brand plush recalled after girl gets item caught around her neck. The East of England Co-operative Society has recalled a toy after a four-year-old "almost strangled herself" with it. Emma Charles from Colchester got the strap tied ...
Family trivia game Linkee has hit the shelves of 20 John Lewis stores from today (Monday May 20th) - and will roll out nationally to all branches from the summer. The news comes just eight months after the game launched. It is alreadu ...
Tags: Toys
With low footfall, rising rents and online competition, running a High Street store is more challenging than ever. So, why not open one just for a month or a week? The toy industry has already dabbled in pop-up shops over the past few ...
Tags: Pop-up Shops, Toys
Toy Industries of Europe’s (TIE) members are fully committed to the implementation of the new Toy Safety Directive (2009/48/EC), whose requirements are set by the EU’s leading experts and guarantee toy safety. The new Directive ...
Tags: Toy Industries, Heavy Metals
A survey commissioned by Coiledspring Games has revealed that more than a third of parents think their children worry more than they did when they were young. Conducted ahead of the launch of the plush toy Sorgenfresser (Worry Eaters), ...
Tags: Coiledspring Survey, Toys
Tips On How To Keep Your Outdoor Wood Furniture Looking Like New Often, the most attractive Outdoor Patio and Deck Furniture is made from wood. Wood is a natural product, but when exposed to moisture and changes in temperature and ...