Value of social activism in brand building: 74% of young adults prefer to buy from a socially responsible company Two out of three young adults think companies have a moral obligation to help solve social problems. Even more of them ...
Tags: Young Adults, TBWA, Adults
Rolling On - The Rolling Stones have announced four concerts in London and New York at the end of the year. The band will play London's O2 Arena on 25 and 29 November and at the Prudential Centre in Newark, New Jersey on 13 and 15 December. ...
Tags: The Rolling Stones, YouTube, concert
Mondelez International, the snacks group spun off from Kraft Foods last month, has reported a fall in underlying third-quarter sales amid problems in Brazil and Russia. The company, which produces brands including Cadbury chocolate, ...
Tags: Mondelez International, Kraft Foods, sales, comapany news
Where? Why? Mystery? Brad Pitt for Chanel ad campaign. Teasers. How a revolutionary scent created in 1921 continues to be the best-selling and most famous fragrance in the world? For the first time, CHANEL tells its story online on ...
Tags: Chanel, Chanel No.5, Campaign
US cereal maker Post Holdings has recorded an increase in third-quarter profits and reaffirmed its outlook for the year. In the three months to the end of June, earnings reached US$15.8m, compared to $1.6m in the prior-year quarter, when ...
Tags: Post Holdings, cereal market, profits, earnings
Bacon&Van Buskirk Glass Co.Inc.celebrates its 75th anniversary this fall under the direction of Rod Van Buskirk president and third generation owner. Rod's grandfather,Verne Van Buskirk,founded the Champaign,Ill.-based operation in ...
Tags: BaconVan, Buskirk, 75th, Anniversary, RodVanBuskirk
UK food group Princes has devised a GBP1.6m (US$2.5m) advertising campaign across its portfolio to push its 'Yours to Enjoy' brand message. The campaign, which launches this month, aims to promote the "different usage occasions, ...
Tags: Princes, advertising campaign, brand message, company news
Mars Inc has launched a range of Dolmio tomato-based sauces for meatballs in the UK. The range, comprising Tomato & Basil, Tomato & Chilli and Tomato & Garden Vegetables, is the first of its kind in the wet cooking sauces sector, Mars ...
Tags: Mars Inc, sauce, food product, food market
A revaluation of China Marine Food Group's drinks arm has pushed the food and beverage firm into the red in the third quarter. The US-listed company, which also makes seafood-based snacks and distributes frozen catch, booked a net loss of ...
Tags: China Marine Food Group, red in the third quarter, seafood-based snacks
Google Chairman Eric Schmidt has taken a swipe at rival Apple, claiming that its lead over Apple in the mobile operating system market compares with flocks of consumers opting for Microsoft's desktop software in the 1990s. Google's ...
Tags: Eric Schmidt, Apple, mobile operating system, Android
Kraft Foods has booked an increase in first-half profits, despite recording a fall in sales, thanks to productivity and price gains. In the six months to the end of June, net profit increased 4.2% to US$1.85bn. Operating profit in the ...
Tags: Kraft Foods, first half profits, fall in sales, food price
Hain Celestial has added to its New Covent Garden Soup Co. offering in the UK with the launch of a line of premium "world-inspired" soups. The soups will comprise the following variants: Mexican Chilli Chicken; Caribbean Sweet Potato; ...
Tags: Hain Celestial, New Covent Garden, world-inspired soups, variants
We're all so used to jotting down our thoughts,novels or shopping lists on pieces of scrap paper or perfectly bleached white office sheets.Not to mention blowing our noses into disposable tissues.But how much do you know about where paper ...
PepsiCo booked a 5% drop in third-quarter earnings today (17 October) as it increased its spending behind flagship brands. The company said earnings totalled US$1.9bn, or $1.21 per share, in the three months to 8 September, down from ...
Tags: PepsiCo, earnings, operating profit
See also:The blog LED Luminaries LED headlights will trickle down from premium cars this year,at least as an option. "Now there are a few premium cars:Lexus,Prius,Cadillac,Audi A8 and R8,"Steffen Pietzonka,v-p of marketing at German car ...