Moving outside the US for launching their new "dENiZEN" brand aimed at Asia, Levi Strauss created a history of sorts. The new brand is aimed at China, Singapore, South Korea, India and other asian continent countries. Based in Hong ...
Tags: Textile
Puma announced a new long-term partnership with the Mario Balotelli. The Italy Striker becomes the latest sporting sensation to join Puma's family of star players and athletes that includes Usain Bolt, Sergio Agro, Cesc Fregas, Marco Reus, ...
Tags: Apparel, Puma, Sports Apparel
Review Display Systems Ltd (RDS), specialist provider of optimal technical and commercial display system and embedded computing solutions, announces its appointment as distributor for Lumineq Displays – handling both their transparent ...
Tags: Consumer Electronics, Displays
Following the successful launch this year of KCC Beauty, the latest brand from KCC and Basildon Chemicals, the first SCS Formulate for the new brand was equally successful. The merging of the two silicone brands brings new textures and ...
Tags: personal care, beauty products, KCC, SCS
Sympatex Technologies expands into the Korean market: The ecological alternative among textile functional specialists is from now on represented with its own branch in the centre of Seoul, the capital. With the new customer Trespass, ...
Chris Hummel (in photo) is joining Schneider Electric as chief marketing officer, executive vice president and member of the executive committee. Reporting directly to Jean-Pascal Tricoire, chair and CEO of Schneider Electric, Hummel has ...
Tags: Consumer Electronics
UK-based Pearlfisher has developed new packaging design for Cadbury Dairy Milk packaging under its partnership with the chocolate company The new design is said to reflect the joyful character of over 50 global variants of Cadbury Dairy ...
Tags: Dairy Milk, Pearlfisher
Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist. ...
It was tasked with creating updated branding to cater for over 50 global variants of the product. Jonathan Ford, Pearlfisher chief creative officer, said the creative approach is a balance of measured change and a globally creative big ...
Tags: Packaging, Printing, Dairy Milk
BASF launched the Master Builders Solutions brand in Russia, Turkey, the Gulf Cooperation Council countries – Saudi-Arabia and the United Arab Emirates – as well as Kazakhstan. The brand strengthens BASF's industry orientation: ...
Making its Guangzhou Auto Show debut, Qoros, an international car brand headquartered in China, announced today the prices for its first volume car – the Qoros 3 Sedan – as the last step of its market introduction. Owing to ...
Tags: Qoros, Qoros 3 Sedan
FRAM Industrial brand will market industrial and gas turbine filters into Europe, Middle East and Africa. Champion Laboratories (Europe) has announced the launch of the new FRAM Industrial brand which has been created to further increase ...
Tags: FRAM, New Brand, Air Filtration Product, Increase Penetration
The Ray C. Anderson Foundation unveiled its new brand video at the Leadership Awards Luncheon at Greenbuild in Philadelphia. "This video tells a story which we hold very dear to our hearts," said John Lanier, foundation director. "As far ...
Tags: Construction, Decoration
With the unceasing change of stationery market, there is quietly changing in recent years.There are not only the large stationery in the main market but also some of stationery enterprises only sell one or two type stationery products.They ...
Tags: position, competition, stationery, market
Yesterday, the United States Association of Importers of Textiles & Apparel (USA-ITA) launched our new brand: United States Fashion Industry Association. Our new brand includes a new mission statement and values statement that more clearly ...