To build on its industry-leading success, Garanimals has launched a new advertising campaign in support of the fall and holiday season. Created around the idea that "Comfort is big when you're little," the effort includes :30 and :15 ...
Tags: industry-leading success, Garanimals, advertising campaign
A WPP company and denim brand Lee and Ogilvy & Mather Shanghai announced the launch of a new 360 Degree campaign, “Free Your Night Side,” which celebrates the freedom to express oneself at night when wearing Lee’s Night ...
Tags: 360 Degree campaign, Lee, freedom, interactive theatre event
After the success of the Second edition of the Source Zone Fair, the Third Source Zone Fair 2012, opened up at Apparel House Gurgaon on 5th November 2012. Shri Suhir Sekhri commented that, “Apparel Export Promotion Council (AEPC) is ...
Tags: AEPC, Source Zone, Apparel House, textiles
Debenhams announced the launch of its multi-million pound Christmas TV advert – the retailer’s first since 2006. The announcement falls against a backdrop of strong full year results from Debenhams, including an increase in ...
Tags: Christmas campaign, Debenhams, Christmas TV advert, online sales
India-based instant food and spices manufacturer MTR Foods is planning to invest$28m to upgrade its integrated production facility in Bangalore. The integrated facility manufactures spices,snacks and condiments.The investment will be made ...
Tags: instant food, spices, snacks, condiments
A little over a year since the termination of the JV with the Munjals promoted Hero MotoCorp, Japanese auto major Honda Motorcycle and Scooter India has made strong strides in the 2 wheeler segments in India and overtaken its former partner ...
Tags: Honda Motor, Scooter India, motorcycle, MotoCorp
Surya Foods is launching a promotional campaign in the UK to celebrate Indian festival of Diwali. The campaign will bring together some of India's favourite brands such as Laila, Britannia, Bikano and Laxmi. The campaign will mark one of ...
Tags: promotional campaign, important festivals, Surya Foods
Schreiner ProTech has developed a new tap seal for the Huber Packaging Group’s Draftking beer keg, which provides authenticity protection and comes with an adhesive that ensures better bonding with the low-energy plastic material of ...
Tags: Schreiner, new tap seal, Draftking beer keg
Newcastle's Sharp Electronics Group has celebrated its 40th anniversary with an eight-page advertising feature in the Newcastle Herald. Sharp Electronics, the number two Sharp photocopier dealer in Australia, was founded by current ...
Tags: Sharp, Service, printer, office products
Cabela's Incorporated reported strong financial results for third quarter fiscal 2012. For the quarter, total revenue increased 9.2% to $741.2 million; Retail store revenue increased 15.8% to $456.0 million; Direct revenue decreased 6.7% ...
Tags: Cabela's, financial results, third quarter, revenue
Rocky Brands Inc. announced financial results for its third quarter ended September 30, 2012. Third quarter 2012 net income was $5.4 million compared with $5.2 million in the third quarter of 2011, and diluted earnings per share were ...
Tags: Rocky, financial results, third quarter, net income, net sales
Canada-based provider of packaging technology, Pakit, has entered an agreement with the global beverage company, PepsiCo, to develop new sustainable packaging. Pakit is known for designing innovative technology which uses cellulose fibre ...
Tags: Sustainable Packaging, packaging technology, transformative technology
US personal lines insurer Allstate has named Sanjay Gupta as the company’s executive vice president and chief marketing officer, effective from 1 September 2012. The insurer has assigned Gupta to concentrate on marketing and ...
Tags: Allstate, Sanjay Gupta, executive vice president, marketing officer
Australia will be the first country in the world to sell its cigarettes in plain packs starting from tomorrow The Australian government overcame legal challenges from the tobacco industry to implement the change. Under new laws which ...
Tags: cigarettes, plain packs, Australia, tobacco industry
France - An array of Clay Paky Sharpys helped global advertising agency Saatchi & Saatchi launch the New Directors' Showcase at the prestigious Cannes Lions International Festival of Creativity. The Saatchi & Saatchi New Directors' ...
Tags: Cannes, premieres films, light, light reflection, LEDs