The National Basketball Association (NBA) and sports footwear major Nike have announced an eight-year global merchandising and marketing partnership that will make Nike the official oncourt apparel provider beginning with the 2017-18 NBA ...
Tags: sports footwear, Nike
The government of Ontario in Canada is investing around $5.2m in food projects to encourage local food production in the province. The funding is a part of the Ontario government's strategy to increase consumer awareness of and access to ...
Tags: Food Production, Food
Organic health food product CO YO has won a Retailers’ Choice Award while celebrating new packaging at the Naturally Good Expo in Sydney. Picking up the award for Best Organic Food Product, founders Henry and Sandra Gosling have ...
Tags: Coconut Yoghurt, Labelling
The previous design had been centred around Pleepleus, Zane’s monkey, which, though well know by his fans lacked the sophisticated, premium cues and credibility needed for it to thrive in the spirits category. Identica has given ...
Tags: Identica, Lamprey's Monkey
Polychem powder coatings has launched its new Translucent Collection. The Translucent Collection features 18 translucent effects designed to bring a depth of color while still allowing the metallic substrate below to shine through. ...
Tags: Powder Coatings, Polychem Powder
Cotton Council International (CCI), which works in conjunction with the National Cotton Council to promote US cotton exports, is all set to launch its 25-year old flagship brand COTTON USA in India. Under COTTON USA brand, CCI ...
Tags: Cotton Council International, US cotton exports, cotton
Nestle is launching 100 million KitKat bars with specially designed wrappers in the UK and Ireland, as part of its marketing campaign in association with Google. In its biggest redesign of KitKat in 80 years, Nestle will feature 72 ...
Tags: Nestle KitKat, Chunky bars
When it comes to trade show displays, first impressions are everything; every little detail counts! From your banners, walls and lighting, down to the brochure and computer tablet stands; everything has to be strong, especially your ...
Tags: Trade Show Graphics, banners, walls
According to a new market report published by Transparency Market Research “Smart Lighting Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020,” global smart lightning market was valued at ...
Tags: Smart Lighting, LED Lamps
Spirits brand Absolut will be launching a redesigned bottle that will feature an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Carried out in collaboration with Brand ...
Tags: Absolut, Redesigned Bottle, Vodka
The new bottle featuresg an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Peder Clason, global brand strategy director, Absolut, said: “The new bottle maintains ...
Tags: Bottle Redesign, Absolut
On a GAAP basis, operating profit surged 25 per cent to $90 million while earnings per share (EPS) rose higher by 30 per cent to $0.13, both up from the year ago quarter at HanesBrands in the first fiscal quarter ended April 4, 2015. ...
Tags: GAAP basis, Hanes
The Freedom Food logo found on products and menus from the UK-based assurance and food labelling scheme Freedom Food will be replaced with a new RSPCA Assured certification mark. The new label will be available to members for download ...
Tags: Freedom Food Logo, RSPCA Label
A new research by the University of Surrey has revealed that front labelling on food packaging can be more effective in persuading consumers to make healthier food choices. The research was recently published in the British Journal of ...
Tags: Front Food Labelling, Food Label
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz