Craft beer is hot right now globally. With little money for traditional advertising, niche brewers are relying on striking packaging designs to win friends and influence beer (and wine) drinkers. The number of craft breweries in the US ...
Tags: beer packaging, new beer design, beverage
You’ve been warned: Helldorado may be blonde in color, but if you take it lightly, you’ll get gunned downed by a blast of barrel-aged flavor at an ABV of 12 percent. Indeed, after years as an occasional draft rarity, Firestone ...
Tags: beer, Helldorado
06 Jul 2015 Coca-Cola Amatil (CCA) has launched a new bottle design for its Mount Franklin still water. A spokesperson from CCA told PKN the design was led by the Mount Franklin brand team in collaboration with a handful of local design ...
Tags: Mount Franklin, new bottle design, carriage
A new study reported by the World Health Organisation (WHO) has found increased supply to be the main cause behind global obesity problems. In a report just published in the July 2015 Bulletin of WHO, researchers based in New Zealand ...
Tags: human health, global obesity, food energy supply, fitness equipment
The Victorian government banned the sale of powdered alcohol with effect from 1 July 2015, and is urging other States to follow suit, in the wake of a new powdered-alcohol product ‘Palcohol’. The Victorian Minister for ...
For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
Prduct Model: Chipshow-AD10 Location: Movie Theatre in France Application: Commercial Advertising Pitch: 10mm Quantity: 1 Piece Size: 70㎡ Tage: Commercial Advertising LED screen| LED advertising screen | outdoor led ...
After spending two years on Beijing's monthly ballot for car license plates, seen as the best way of curbing traffic congestion in the capital, my neighbor Jiao Wen finally decided to go electric to avoid what was starting to look like long ...
Tags: EV Sector, electric vehicle
Twirlywoos and Hey Duggee plush toys will now hit shelves this month after strong consumer response. Golden Bear has re-scheduled the TV campaign and on-shelf date for its Twirlywoos and Hey Duggee plush lines to June, due to ...
Tags: Golden Bear Lines, toys
Three major tobacco companies in the US have dropped their lawsuit against the Food and Drug Administration (FDA) over pre-approval for modifications in labelling. The FDA has previously regulated that the tobacco companies required to ...
The 12th China Outdoor Spread Assembly was held by Chipshow hands with Asian outdoor media, opened grandly on May 21 at Sheshan Amy hotel, Shanghai. More than 1,000 outdoor media & mobile Internet industry elites attended this outdoor ...
Tags: LED Display, Chipshow
Nike topped the list of the most valuable apparel brand with a brand value of $29,717 million in the 2015 BrandZ top 100 global ranking. It is followed by Zara at $22,036 million and H&M at 13,087 million. Tommy Hilfiger was tenth with a ...
Tags: Nike, Global Ranking, Apparel
The German franchise of the global fast food group KFC has launched a new food tray in its German restaurants which includes a keyboard. The tray effectively stops the customer from getting food grease on his or her electronic device. ...
Overall revenue growth of the global wide format and speciality print community from 2007 to 2015 was about 9 per cent CAGR for the overall business and 7 per cent for digital wide format. This is one among the key findings of the ...
Tags: Format Printer, speciality print
Diageo and Bartle Bogle Hegarty (BBH) have ended their collaboration, with the British drinks giant to handle Baileys and Gordons activity in-house. BBH, the British advertising agency, was associated with Diageo for 15-years. Made by ...
Tags: Baileys Irish Cream, whiskey, cream