For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...
Tags: fun graphics, trade show, tire kicker
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
Developed around a simple wooden frame, EXPO is a creation by Studio Nespoli e Novara. Alberto Novara, architect from the Lombard studio, recounts: “The EXPO project was born from the memory of an old, solid wood carpenter’s ...
Tags: bathroom collection, EXPO
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Your event is tomorrow and your images are not showing up on the monitor. It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that we should ...
Tags: monitor, AV functions, tips
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
White-box tablet shipments were down 15.3% from sequentially to reach only 13.8 million units in the second quarter because the quarter was a slow season for North America and Europe, while demand from emerging markets also remained weak ...
Tags: White-box tablet, ODM
Smart industries and intelligent living were the main themes of the 2016 China (Chengdu) Smart Industry International Expo that kicked off Wednesday, according to a MoneyDJ report. Topics and products featured at the show included smart ...
The high-barrier films coatings market environment is currently complex and in a state of flux as it undergoes some significant transitions driven by evolution of the technologies involved and end-user product demands according to the ...
Tags: films coatings, OLED lighting
In a ceremony in Nagoya, Japan on 8 August, Gerald Stringfellow, who is a Distinguished Professor in the University of Utah's departments of materials science & engineering and electrical & computer engineering (and dean of the College of ...
Tags: LEDs, LED crystals
The market for LEDs used in mobile phones – including backlighting behind the display, keypad illumination, and camera flash -- will decline at a compound annual growth rate (CAGR) of 2.6% from 2015 to 2021, according to the latest ...
Tags: LED market, Mobile Phone
The American Medical Association's (AMA) recently adopted community guidance on street lighting adds another influential voice to issues that have been discussed in the lighting community for some time now, regarding light at night, its ...