New Balance and New York Road Runners (NYRR) announced a new multi-year agreement that features year-round engagements with NYRR events, programs and youth running initiatives, including becoming the Official Athletic Footwear and Apparel ...
Tags: New Balance, New York Road Runners
New Balance said it will be launching the first running shoe with a 3D printed midsole. Through an exclusive collaboration with 3D Systems and their newly developed elastomeric powder, DuraForm Flex TPU, New Balance has made significant ...
DFS, the official Team GB Homeware Partner for the Rio 2016 Olympic Games, today unveiled track cyclist and double Olympic Champion Laura Trott, triple World Swimming Champion and World Record holder Adam Peaty and 2015 World Gymnastic ...
Runners of all abilities are attracted to take part in the Asian Sky Running Championship Race in Hong Kong. This February saw the first ever Asian Sky Running Championship race come to Hong Kong. The competition is one of the most ...
Tags: Sky Running, competition, Team China
Table tennis players share the stage with musicians in the PingPong Concerto in Beijing. Jiang Dong / China Daily In April 1971, members of a US table tennis team became the first American athletes to visit China before the two countries ...
Tags: Table tennis, Ping-pong, music
Winterstick Snowboards welcomed pro snowboarder and entrepreneur Seth Wescott to its ownership group and unveiled plans to develop a custom snowboard workshop at Sugarloaf Mountain in Carrabassett Valley, ME. The “Original ...
Tags: Winterstick Snowboards, Seth Wescott, snowboard workshop, Swallowtail
IIC-Intersport International Corporation has signed a license agreement for the territory of Ukraine with Epicentr K. This agreement exclusively allows Epicentr K to open Intersport stores in Ukraine, sell Intersport’s private label ...
Tags: IIC-Intersport, Epicentr K, sporting
The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...
Tags: on-ice uniforms, licensed apparel, headwear
Athletic footwear and apparel maker Adidas has announced an unprecedented partnership with basketball superstar James Harden of the Houston Rockets. One of the NBA's most prolific scorers and recognizable players begins the long-term deal ...
Tags: Athletic footwear, Adidas
Bauer Hockey Inc. has signed Buffalo Sabre player Jack Eichel to its roster of athletes. ADVERTISEMENT Eichel, the 2015 Hobey Baker Memorial Award winner and second overall NHL draft choice, will exclusively wear Bauer equipment on ice ...
Tags: sport goods
Global nutrition company Herbalife (HLF) has added a new pomegranate-berry flavor to its Liftoff energy boosting effervescent supplement. As people across the country continue participating in healthy and active physical activities and ...
Nike opened its largest store in India, located on Brigade Road in Bengaluru. The store lays special emphasis on the sport of running offering a wide choice of world-class products and specialized services catered to runners and other ...
Tags: Nike new store, Nike run club, football, cricket, basketball, tennis
City Sports, the Boston-based specialty sporting goods retailer, has renewed their partnership with the Boston Triathlon. City Sports will co-produce two training clinics for first-time triathletes this summer with ethos, the owner and ...
MoGo Sport, the maker of flavored mouth guards, announced that Bobby Dodd has joined the company as President. In this role, Bobby will oversee all sales, marketing, trade marketing, product development, distribution and partnership ...
Tags: MoGo, mouth guards
Hudl, the sports video analysis platform, today announced $72.5 million in funding, marking the company's first major institutional investment. With more than 3.5 million professional, college and amateur athletes in 40 countries, Hudl is a ...