U.S. marketers spent 14% more in online advertising in the first half of the year, compared with the same period in 2011, hitting $17 billion, according to a study sponsored by the Interactive Advertising Bureau (IAB) and conducted by PwC ...
Tags: U.S.marketers, online advertising, IAB, PwC US
Marissa Mayer, participating in her first Yahoo earnings conference call since becoming CEO, outlined a broad range of areas in which the company needs to improve. “It was an active and solid quarter with some nice ...
Tags: CEO, conference, earnings call, Google, Marissa Mayer, Yahoo
Benjamin Palmer,co-founder and CEO,The Barbarian Group,New York,has been elected to serve a three-year term as the 58th president of the Art Directors Club. Palmer co-founded The Barbarian Group and has served as CEO since company ...
Tags: Barbarian Group, NY, ADC