US yogurt manufacturer Chobani has announced names of the companies that will take part in its Spring 2018 class for the Chobani Incubator. The third and largest Chobani Incubator class to date, with nine food startups, is comprised of ...
Zuru's cubes will be adorned with the stylised faces of Captain America, Hulk, Iron Man and Spider-Man. Zuru Toys has partnered with Marvel for a collection of fidget cubes, themed after the brand's slate of superhero characters, with the ...
Tags: Zuru, Cube Collection
NPD has declared the Spin Master and Nickelodeon property the hottest toy property of last month as Sea Patrol continues to hit sales high notes. PAW Patrol has been named the number one toy property for the month of September, according ...
Tags: Spin Master, Toy
US-based cookie and cracker manufacturer Kellogg Company has agreed to acquire Chicago Bar Company, the maker of protein bar brand Rxbar for $600m. The addition of Rxbar, made from whole food ingredients, is expected to strengthen the ...
Toys R Us is harnessing the power of augmented reality to help bring the ailing retailer from the brink of bankruptcy, it has been revealed. In the midst of its ongoing financial struggles, CEO Dave Brandon has detailed the ...
The new initiative is pitched as an evolution of the brand's values which will focus on allowing kids to organise their own play. Toys R Us has unvieled a rebranding of its core values, with the new 'Today We Play' programme. The new ...
With the release of Luvabella and Luvabeau, Spin Master remains at the forefront of innovative toy technology and trends,’ says Spin Master’s Ben Gadbois. Since its release, Spin Master has enjoyed buyont sales with its ...
Tags: Spin Master, Dolls
Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...
The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s ...
Tags: Wicked Cool Toys, Toys
Disney's London showcase highlighted products ranging from toddlers to adults, with new items in the Disney, Marvel and Star Wars ranges. Disney hosted its Christmas showcase in London today, highlighting a vast range of products targeted ...
Bandai partnered with the UK's number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of ...
Tags: Bandai, Miraculous toys
The Laser X infrared gaming experience is expected to be one of the most in-demand toys for the Christmas season. Character Options has reported an excellent performance for its infrared real-life gaming experience Laser X, with the game ...
Tags: Laser X infrared gaming, toys
The toy firm is making an official commitment to develop new toys that have been inspired by children through a series of monthly competitions. Children will play a fundamental role in the inspiration of all Lottie Dolls products in the ...
Tags: Kids, Lottie Dolls
Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...
Tags: Kids Industries
The LEGO: Batman movie helped drive sales for Gotham’s hero, propelling LEGO Minifigures to the number one best-selling superhero toy to July 1st this year. The Caped Crusader has trounced his rivals across the DC and Marvel ...