The company behind Moshi Monsters says it will test out its next properties on tablets before launching toys. Mind Candy has already announced its ambition to become "a company that has franchises", and now its CEO Michael Acton Smith has ...
Tags: Toys, Candy toys
The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands. But traditional toy firms shouldn't fear new technology, ...
Tags: Toys, traditional toy
Moshi Monsters has generated its best sales results to date following the launch of Moshlings Series Six over Easter. Moshling sales tracked 15 per cent ahead of its previous best launch performance, while NPD data still shows the ...
Tags: Moshi Monsters, toys, toy sales
Children have played with toys from their favourite stories for decades, whether it's pretending to be super heroes or collecting Moshlings in real life – or while playing Moshi Monsters online. The difference now is that children ...
Tags: Toys, children toy
Vivid Imaginations is to donate all postal payments for its rare Snozzle Wobbleson Moshi Monster figure to Comic Relief. As a follow up to the forthcoming Snozzle Saturday swap day - which was set up by Vivid after a production scheduling ...
Tags: Snozzle Money, Comic Relief, Toys
Mind Candy founder Michael Acton Smith believes Moshi Monsters toys can "stay the course" and follow in the footsteps of brands like Barbie and LEGO. He was asked what he's doing to stop Moshi Monsters from being "just a fad" at the ...
Tags: Barbie, Moshi Monsters toys, Toys
The new Moshi Monsters Light Buddies will launch exclusively in The Entertainer first. The 99p RRP products will roll out to Toys R Us and other High Street retailers soon after. Zappar has teamed up with Milkshake and Mind Candy to ...
Tags: Moshi Light, toys, Zappar
Head of licensing Darran Garnham (left) and senior consumer products manager Sam Ferguson (right) reveal how they're growing the Moshi Monsters brand even further with Poppet. Why licence out the Poppet Moshi Monster in particular and ...
Tags: Poppet, Moshi Monster, retailer, toy, interview
My three-year-old niece has an iPad. Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother. Although they like the idea of kids’ tablets, for whatever reason her parents ...
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
Disney rocked the world this week by announcing it will acquire Lucasfilm for $4.05 billion – AND release Star Wars Episode 7 in 2015. The entertainment giant has come a very long way since its 1928 black and white Mickey Mouse film ...
The digital December/January edition, sponsored by LeapFrog, can be viewed online now. The redesigned ToyNews issue for December/January is available to read online or via our iPad app. Makeovers traditionally come as part of the ...
Tags: LeapFrog, iPad app, toy, toy industry