Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its ...
American Swan, an online fashion brand said it has made its products more accessible to customers by tying up with India Post Delivery Service to offer a wider reach to over 20,000 PIN codes across India. According to CEO Anurag ...
Tags: American Swan, e-commerce industry
The Professional Women's Bowling Association (PWBA) Tour will re-launch in May 2015 following a 12-year hiatus, thanks to a three-year funding commitment from the United States Bowling Congress (USBC) and Bowling Proprietors' Association of ...
Tags: PWBA, Tour event, Sporting Goods
Sanuk, a division of Deckers Brands, announced an expanded version of their marketing initiative, "Try 'Em On For Sighs." Rolling out this week in select retail locations nationwide, the campaign rewards participants for trying ...
Maintaining a heel-toe pattern while running barefoot or in a minimalist shoe may lead to more frequent injuries. The study comes with the trend toward barefoot running in recent years, as well as the purchase and use of "minimalist" ...
WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...
Tags: WWE, Repositioned fitness, Sporting Goods
C&H Garments which has set up a Rwandan garment manufacturing unit recently signed a memorandum of understanding (MoU) with Rwanda Development Board and Fairtrade Africa. In collaboration with Fairtrade, C&H plans to establish a ...
Tags: C&H Garments, garment
Revolve, an online and retailer for premium millennial fashion said it has acquired Alliance Apparel, which will bring brands like Lovers + Friends, Tularosa and NBD under the Revolve portfolio. In a press release, Revolve also added ...
Tags: Revolve, millennial fashion, Apparel
REI reported record annual revenues of $2.2 billion, a 9.9 percent increase from 2013, and said it would double its investment in non-profits and new projects to create access to inspirational outdoor places to nearly $8 million. The ...
Tags: REI, Sales, Sporting Goods
You only have until end of play today (March 23rd) to nominate a colleague, a supplier, a customer or yourself to appear in our 2015 listing of the top women in the UK toy business. We've been inundated with nominations for our 2015 ...
Leatherman Tool Group Inc. appointed Bobbie Parisi vice president of marketing for its Leatherman brand effective Feb. 16. Parisi will be located at Leatherman's Portland, OR manufacturing headquarters and report to Leatherman Tool ...
Tags: Leatherman, Parisi, Sporting Goods
Majestic Athletic and Major League Baseball Properties have reached an extension of their contract that makes Majestic the official on-field uniform of MLB through 2019. Through the new agreement, Majestic will retain exclusive rights to ...
Tags: Majestic Athletic, markets, Sporting Goods
Indian online shopping portal Jabong has brought the UK-based brand Miss Bennett London to India with a spectacular launch event held on the runways of ongoing Lakme Fashion Week Summer/Resort 2015. The London brand showcased its ...
Tags: Jabong, online shopping, Miss Bennett London
Foot Locker Inc. is targeting sales of $10 billion and sales per gross square foot of $600 by 2020, according to new financial targets laid out by the company Monday, March 16. The specialty retailer released its updated strategic goals ...
Meijer announced that it's continuing to up its fashion game with the spring launch of a Skechers concept shop inside the Knapp's Corner Meijer in Grand Rapids, MI, roughly one year after the retailer unveiled a fresh approach to lure ...
Tags: Meijer, Skechers concept shop, shoe