Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
OPPLE Lighting, a leading lighting manufacturer based in Shanghai, China, recently launched a branding campaign extending point of sales with aggressive promotion in Bangkok, Thailand, with an aim to enhance the brand awareness, help the ...
Tags: Thailand, Opple Lighting, branding campaign
Competitions have proven to be successful campaigns for brands, whether it’s boosting their awareness or increasing sales. Rhys Troake finds out how kids aren’t the only winners when it comes to these tournaments. It’s ...
Tags: Games Tournaments, classic game
In the busy shopping area of Solana in Beijing's Chaoyang district, young women and men dressed in the latest fashion wander around the mix of foreign clothing stores carrying their latest purchases. In this trendy commercial landscape, ...
Tags: H&M, GAP, Apparel Brands
Every 30 seconds, global e-commerce industry generates over $1.2 million revenue with Facebook, Pinterest and Twitter contributing $5,483, $4,504 and $4,308 respectively, according to an ASSOCHAM-Deloitte joint study. The study found that ...
MediaCom Manchester has announced a new sponsorship deal for furniture cover and reupholstery specialist, Plumbs, which will see the brand partner with flagship drama channel, ITV Encore. Commencing today, the agreement will see the ...
Tags: furniture, ITV Encore
Home & Gift Harrogate has unveiled the first impressive line-up of inspirational speakers appearing at the inaugural Great Northern Retail Summit this July. Taking place on Monday 20th July at the Majestic Hotel in Harrogate, the one-day ...
For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
Stand-up pouches are the fastest growing pack format in the food industry, globally and in Australia, and have reinvigorated ready-to-eat fresh soup category. The pouch has been the chosen format for New Zealand soup and ready meal brand ...
Tags: Stand-up pouches, pack format, food industry
Australian supermarkets Woolworths and Coles, along with food brands Kellogg’s, Vegemite and Milo are among the top 10 ‘meaningful brands’ for Australians, according to new findings from communications and marketing ...
Tags: Woolworths, Coles, supermarkets
This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit ...
British soft drink brand, Tango will soon be launching its products in redesigned packaging that has been designed by UK-based brand agency Brandhouse. Brandhouse, a part of UK-based content creating business Hangar Seven, worked ...
Tags: soft drink, packaging
Apparel brand Van Heusen plans to expand its exclusive brand outlet (EBO) count by 50 this year, which will take the store numbers to 300, a senior official of the company said. Vinay Bhopatkar, COO of Van Heusen told reporters, “We ...
Tags: ecommerce, standard discounts, Apparel
Recently, Foton 2014 overseas business Annual Conference(Philippines station) ended in the Philippines capital of Manila. This year will be the paper has been successfully held three session of thePhilippines FOTON BIG SHOW, is a set of ...
Tags: exhibition display, test drive, field sales, Transportation
Automotive locking system maker Kiekert has introduced an LED door latch with unique safety, security and product-branding features. The industry first technology has an LED warning light built into the latch which helps other drivers and ...
Tags: LED Door Latch, LED warning light, Auto