BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.? True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for ...
Tags: Transportation
Continental Tire the Americas LLC and the University of Southern California (USC) Athletics Department have reached a multi-year agreement that names Continental the "Official Tire of USC Athletics." The agreement was facilitated by USC ...
Tags: tyre, Auto Parts
Smith Optics has appointed Mallory Burda as the brand's new ?endurance promotions manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions ...
Tags: Transportation, bike
Nike announced that Charlie Denson, NIKE Brand President since 2006 and a 34-year veteran of the brand, will retire in January 2014. In conjunction with Denson’s decision to retire, the Company also announced strategic changes in its ...
Tags: America, Apparel&Accessories, Nike
Quiksilver, Inc. announced the appointment of Nicholas Drake as Chief Marketing Officer, effective July 1. “We have reorganized our senior management structure in order to centralize key functions and responsibilities across the ...
Tags: Quiksilver, Nicholas Drake
For the first time since 2007, the number of inactive Americans has surpassed the 80 million mark at 80.4 million, or 28% of the U.S. population, according to the latest participation study released by the Physical Activity Council, a ...
Skins Compression has hired Ben Harper as channel manager for its endurance and winter sports business. In his new role, Harper will report to Skins senior marketing manager Danielle Said to support internal and external sales teams. ...
Tags: Ben Harper, Skins Compression
Infinit Nutrition, which was founded as a vendor of custom sports nutrition products sold consumer direct, has launched its first retail product line at specialty stores. The company is offering nine products in its retail line, which is ...
Tags: Infinit Nutrition, Retail Product Line, bike
Skins Compression has appointed Johnny West as its new North American general manager. West will lead the Skins North America team and be responsible for planning and implementing strategic brand and marketing initiatives at the retail ...
Trek will donate $200 to a rural South African youth program for each Project One Trek sold with a special MTN-Qhubeka team paint job. "By purchasing an MTN-Qhubeka bike, riders will actually be buying two bikes; one for themselves and ...
Li Ning Company Limited, one of the leading sports brand companies in China, announced that its Board of Directors (the "Board") proposes to raise approximately HK$1,847.8 million to HK$1,868.6 million by way of an Open Offer of Convertible ...
Tags: Li Ning, sports brand, Open Offer
POZZOLEONE, Italy (BRAIN) — Later this year Fizik plans to launch a line of cockpit components, including handlebars, stems and seatposts. In the meantime, the Italian brand is testing its new parts with the French World Tour team, ...
Tags: sports marketing, handlebars, stems, seatposts
MOORPARK, CA (BRAIN) — Sugoi has expanded its North American sales rep force by 15 percent, the company announced. "Through our strong product offering and strategic partnerships the demand for our product is increasing," said ...
Tags: Sugoi, Rep Force, Cycling Sports Group, Cycling
Editor's note: The following piece was written by Tom Demerly, writer and photographer for Felt Bicycles, for his blog. It has been edited for length. Poorly administered sponsorships are like showing too much cleavage at a dinner party. ...
Tags: Felt Bicycles, administered sponsorships, Low-level sponsorship
Under Armour,the leading athletic performance apparel and footwear brand,unveiled its annual specially designed football uniforms in support of Wounded Warrior Project(WWP),a non-profit organization that provides programs and services for ...
Tags: Under Armour, athletic performance apparel, footwear, football uniforms