IDG News Service - Apple's iOS continued to deliver more revenue per advertising impression to content publishers than any other mobile operating system in the quarter that ended in June, according to an Opera Software report. IOS edged ...
Tags: Apple's iOS, mobile operating system, Opera Software, Android devices
IDG News Service - Cybercriminals are using computers infected with a particular piece of malware to power a commercial proxy service that funnels potentially malicious traffic through them, according to security researchers from Symantec. ...
Tags: Cybercriminals, computer, malware, commercial proxy service
Facebook plans to start charging businesses to run targeted ads in its Facebook Offers daily deals service. The social network also is allowing businesses to add unique codes to their ads for better tracking of ad results. Facebook also ...
Tags: Facebook, charging businesses, ads, Facebook Offers
A group that monitors IT help wanted advertisements claims that there are many job ads specifically designed to recruit visa holders and not U.S. workers, a practice it charges is discriminatory. These IT companies often express in the ...
Tags: IT, advertisements, job ads, Visa holders
Older customers are now Apple's biggest fans, said a brand perception measurement company Friday, citing shifting demographics that indicate the company's appeal to the young and technology-enamored has been slipping. The finding from ...
Tags: Apple, older customers, biggest fans
With 41.5 million page views in January to November 2012, SteelGuru promises to yield best return on your marketing spend during 2013 With the effectiveness of internet based promotion & visibility taking over printed & television ...
Tags: SteelGuru, marketing spend, ads, marketing
Facebook said on Monday that data collected from its partnership with loyalty-card tracker Datalogix shows people are swayed to make purchases after merely viewing an ad, even if they did not click on it. The social-networking site, which ...
Tags: Facebook, Datalogix, ad measurements, social networking site
Online social networks are gathering information about their users that those people never intended to disclose, and government regulation may be the only way to stop the practice, a researcher said Tuesday. People deliberately disclose a ...
Tags: online social networks, information, government regulation
Yahoo has partnered with Media.net to launch an ad network for Web publishers that will compete against Google's AdSense and similar services. The service, called Yahoo Bing Network Contextual Ads, will place ads on the websites of ...
Tags: Yahoo, Media.net, network, Web publishers, Google
U.S. marketers spent 14% more in online advertising in the first half of the year, compared with the same period in 2011, hitting $17 billion, according to a study sponsored by the Interactive Advertising Bureau (IAB) and conducted by PwC ...
Tags: U.S.marketers, online advertising, IAB, PwC US
Many of the country's largest companies lashed out at Microsoft this week, claiming that its decision to turn on the "Do Not Track" privacy feature in Internet Explorer 10 would "harm consumers, hurt competition, and undermine American ...
Tags: Microsoft, privacy feature, IE10, ad industry
An Italian startup backed by the Vatican Thursday launched a global portal for Catholic websites intended to provide reliable information for people seeking the truth about the Christian religion. The website, www.aleteia.org, takes its ...
Tags: Desktop Apps, Vatican, Europe, Catholic website
Facebook seemed to answer at least one burning question about its mobile business on Thursday -- it doesn't plan to build its own smartphone -- but it's still not entirely clear how it will capitalize on its rapidly expanding base of mobile ...
Tags: Facebook, mobile business, smartphone, mobile users
Fin led the team that designed the packaging for the client's most successful hair care brand,"Z."It resulted in sales of a$billion a year.But here he was,three years later,responding to an RFP from the same company,the same team,even the ...
Tags: the Walmart effect, procurement
Australia's High Court on Tuesday began hearing Google's appeal of a ruling that it sold misleading advertisements that allowed companies to purchase keywords containing competitor's names. The case was brought by the Australian ...
Tags: Google Adwords, Australia, appeal, business