Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle
TREVIGLIO, Italy (BRAIN) — Bianchi is building a limited edition of 70 special Oltre XR road bikes to honor the 70th birthday of Italian racing icon Felice Gimondi. The Special Edition Oltre XR model will be built and customized at ...
Tags: Bianchi Bike, limited edition, road bike, Felice Gimondi
TAICHUNG, Taiwan (BRAIN) —Since showing its first set of hydraulic road disc brakes on Colnago’s C59 road bike at this year’s Taipei Cycle show, Formula has been fielding a nearly endless stream of inquiries from potential ...
Tags: hydraulic road disc brakes, road bike, OEM customer, bike brake