Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle
Conventional wisdom is the Big Three bike brands — Trek, Giant, and Specialized — control the lion's share of the US bike market. Actual numbers in this business are almost impossible to come by, but you'd be hard put to find an ...
Tags: bike brands, bike market
TAICHUNG, Taiwan (BRAIN) — The industry's major bike makers sent product managers to the heart of Taiwan's manufacturing area this week to consider products for complete bikes that bike shops won't see until later 2013 or later. In ...
Tags: bike makers, Bike Week, complete bikes
MANHATTAN, NY (BRAIN) — Who needs electricity to run a bike shop? A handful of Manhattan bike shops re-opened Wednesday following post-tropical storm Sandy, as the city was flooded with bike commuters. Bicycle Habitat opened ...
Tags: electricity, bike shop, New York, bike commuter, bike industry
PORTLAND, OR (BRAIN) — With 50 percent chance of rain and expected afternoon showers, Bicycle Retailer & Industry News editors and sponsors will likely get a little wet today as they embark on a three-day tour of bike shops in ...
Tags: Bicycle Retailer, bike industry, bike retail, bike shop
PORTLAND, OR (BRAIN) — Whether it’s dealing in used bikes, specializing in parts and accessories, or serving up beer and coffee and hosting cycling-related events, retailers visited on the first day of the BRAIN Portland Dealer ...
Tags: Bike Retai, used bike, bike industry, bike business
BELMONT, MA (BRAIN) — Hurricane Sandy has shut down most bike shops and suppliers from North Carolina to Southern New England, as high winds and heavy rain precede the storm's landfall, expected later Monday. Most shops from ...
Tags: Hurricane Sandy, Mid Atlantic, shop close, bike shop
TAICHUNG, Taiwan (BRAIN) — Six-Fifty-Bee? Twenty-Seven-Five? Whether the industry knows what to call it yet is in doubt, but one thing is clear after spending a week with suppliers and product managers in Taiwan at the Taichung Bike ...