Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Toyota Motor Sales, USA has officially opened a new parts distribution center (PDC) in Lithia Springs, Georgia. The new Atlanta PDC will employ up to 30 employees in 107,000 square feet of space. Stocking approximately 43,000 Lexus ...
Tags: Toyota Motor Sales, PDC
Mazda North American Operations has introduced the all new 2017 Mazda6 with improved driving experience features.. The mid-sized sedan competes with Honda Accord, Nissan Altima, Kia Optima, Toyota Camry, Hyundai Sonata, Subaru Legacy, ...
Tags: G-Vectoring Control, Mazda
Toyota Material Handling Australia (TMHA) has broadened its material handling product range by introducing a new range of versatile elevated work platforms. The elevated work platforms (EWP) are currently part of the demonstration fleet ...
Tags: TMHA, EWP, versatile elevated work platforms
Toyota Motor Corporation and Aioi Nissay Dowa Insurance will launch a discounted insurance fee service from August, 2016. This will be targeted at fleet contractors with 10 vehicles or more, and who implement the Accident Reduction ...
Tags: Toyota, Aioi Nissay, Fleet Contractors
Workshops for repair specialists at Automechanika Frankfurt are a long-standing tradition and, this year, trade visitors can choose between twelve different professional-development courses – free of charge and in German or English. ...
Tags: Auto Repairing, BASF Coatings
Members of the Automotive Information Sharing and Analysis Center (Auto-ISAC) released an overview of comprehensive Automotive Cybersecurity Best Practices, developed as a proactive measure to further enhance vehicle cybersecurity ...
Tags: auto industry, Cybersecurity
Hertz Global Holdings has announced that its Hertz Green Collection - known as Green Traveler Collection in the US - has been launched in Mexico with a fleet of 2016 Toyota Prius hybrid vehicles. Hertz Mexico is the first car rental ...
Tags: Hertz, Hybrid Cars
Volvo Cars is the next automaker to join The Automotive Information Sharing and Analysis Center (Auto-ISAC) as the latest original equipment manufacturer member. Volvo Cars Group chief information officer and senior vice president Klas ...
Tags: Volvo Cars, Auto-ISAC
The European Investment Bank will invest £12m in Gestamp Tallent Automotive to support and strengthen innovation and to help it develop specialised chassis and suspension products. European Investment Bank vice president Jonathan ...
Tags: European Investment Bank, chassis, suspension products
Toyota Motor has added three new models representing children aged ten, six, and three to Version 4 of its Total Human Model for Safety (THUMS) virtual crash dummy software. THUMS allows injuries sustained by human bodies during vehicle ...
Tags: Toyota Motor, THUMS
Yakima Products Inc. is partnering with Toyota for its Road Warrior Program, which gives consumers the chance to test products at more than 75 cycling, outdoor and automotive events across North America. The new partnership makes Toyota ...
Taiwan’s overall light-vehicle sales increased to 37,878 units in May from 34,953 units in April (photo courtesy of UDN.com).Compared to Taiwan's anemic economic growth, the local light vehicle market has still expanded at solid pace ...
Tags: light-vehicle, economic growth
Ford has unveiled a new program as part of the ongoing development of SmartDeviceLink program, which was built in collaboration with Toyota Motor and other automakers. SmartDeviceLink is the open-source software used as the foundation ...
Tags: Smartdevicelink App, voice commands, innovative software
Toyota will use solar panels at its Texas headquarters, which is currently under construction, in order to get 25% of its power from the sun. The company claims that the 7.75MW system will be the largest office-site solar installation in ...
Tags: Toyota, solar panels