BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America. The company said the will focus on bringing added brand awareness to BMC’s domestic ...
Tags: Durango, public relations, North America, transportation
Editor's note: The following story first ran in the November issue of Bicycle Retailer & Industry News. It was published before Interbike's decision to allow consumers to attend the show and has been edited slightly as a result. LAS ...
Tags: Bicycle Retailer, Industry News, Interbike
Editor's note: The following piece was written by Tom Demerly, writer and photographer for Felt Bicycles, for his blog. It has been edited for length. Poorly administered sponsorships are like showing too much cleavage at a dinner party. ...
Tags: Felt Bicycles, administered sponsorships, Low-level sponsorship
EL DORADO HILLS, CA (BRAIN) — Just ahead of its three-year anniversary, Folsom Bike has expanded to a second location with the opening of Town Center Bike & Tri. While the new location has a greater emphasis on triathlon than the ...
Tags: Folsom Bike, Tri Shop, wetsuits, goggles, running shoes
PORTLAND, OR (BRAIN)—While Portland is a commuter market, it also has a thriving mountain bike, tri and road scene. New shops offering only service are also finding success in this crowded retail market, as are Internet-based ...
Tags: mountain bike, road scene, retail market, Internet based businesse
BATH, United Kingdom (BRAIN) — Digital revenue rose 30 percent over the past year for Future PLC, the British publisher of cycling websites and magazines Bikeradar.com, Triradar.com, Cyclingnews.com, Procycling, Cycling Plus, Mountain ...
Tags: digital revenue, British publisher, cycling website, bike magzine
Zensah, the leader in compression apparel, is recognized for innovative compression products and technology for athletes. Zensah Compression Leg Sleeves are the number one leg selling compression leg sleeve in the market , providing ...
Tags: cycling compression apparel, compression socks, Zensah
VANCOUVER,British Columbia-Recovery Systems International has acquired the rights to license The Official Sleep Products of Ironman.The new ownership group will manage the worldwide rights to sub-license the Ironman brand in the sleep ...
Tags: Furniture, Ironman, Furnishing, Mattress
Germany - The long-distance triathlon is one of the most gruelling of all athletic disciplines, comprising a 3.8-kilometre swim followed by 180 kilometres on the bike and a full 42.2-kilometre marathon; yet year after year the number of ...