Users on Twitter are now more likely to see ads based on what they tweet about. The new feature, which Twitter is calling "keyword targeting in timelines," is designed to give advertisers the option to place Promoted Tweets in users' ...
Tags: Twitter, Computer Products, software
Google's first-quarter revenue rose by 31 percent to about $14 billion, driven by strong gains within the company's advertising business. Total sales at the company were US$13.97 billion for the quarter, which ended March 31, representing ...
Tags: google, Computer Products, software
Twitter has begun allowing ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network. Previously, contents of Twitter messages relied on algorithms that pool the ...
Google's placement of its own flight-finding service in search results is resulting in lower click-through rates for companies that have not bought advertising, according to a study by Harvard University academics. The study provides data ...
Tags: Computer Products, Google Search, software
Google's proposed settlement of a European Union antitrust case amounts to continuing its discrimination against other search companies -- but putting a warning label on the practice, said an industry group. The search giant has proposed ...
Tags: Google, Angers Search Rivals
Calls to ban advertising to young children have been rejected. ISBA – the voice of British advertisers – rejected the calls from a pressure group for an immediate ban on the advertising of products aimed at children. The ...
Tags: advertising toys, toys
After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network. GM, one of the country's largest advertisers, said in an email to Computerworld today that it is testing paid ...
Tags: Computer Products, GM, AD
IDG News Service - An IDC study has found sweeping changes in how mobile display advertisements are sold, with Facebook, Pandora and Twitter successfully wresting away control from advertising networks over the last year. Advertising ...
Tags: Mobile AD Display, webservice
Mozilla has added automatic third-party cookie-blocking to a preview version of Firefox 22, a move that will put the feature in most users hands by late June and the company on a collision course with the online ad industry. Advertising ...
Tags: Mozilla, Tracking Trigger, Firefox
General Motors will resume its advertising relationship with Facebook, reverting its decision one year ago to cease ties with the social networking giant. Industry Journal Automotive News reports that GM and Facebook are back on positive ...
Internet companies and privacy advocates appear headed for a fight over a proposal to broaden California's so-called Shine the Light Law, which requires online companies to disclose to consumers how their personal information is used. The ...
Tags: Computer Products, software
The Internet Corporation for Assigned Names and Numbers (ICANN) has selected three emergency back-end registry operators to guarantee domain names within a new generic top-level domain (gTLD) will resolve in the event of a failure at a new ...
Tags: Computer Products, software, ICANN
TWITTER is on track to earn more than a half-billion dollars in ad revenue this year and close to $US1bn ($A958m) next year, industry tracker eMarketer has estimated. About 53 per cent of the ad revenue at Twitter this year will come from ...
Tags: Twitter, Computer Products, Consumer Electronics, service
Bicycle Retailer & Industry News' former longtime editor Megan Tompkins is returning to the magazine after two years in sales and marketing roles within the industry. Tompkins assumes the role of associate publisher, new media strategies, ...
Tags: Transportation, bike, Bicycle
The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users. ...
Tags: Ad Industrym, Firefox, Mozilla