UK confectioner Wrigley has launched what it claims is a first for the company with the roll out of a mixed Skittles and Starburst bag. Available across all channels, Wrigley said it is hoping to tap into the "massive potential" of the ...
Tags: Wrigley, fruit fun sized bag, fruit, food industry
UK baker Warburtons is reducing its pack size for premium rolls in a bid to appeal to more price conscious consumers. The company said it is relaunching its Lunch Rolls range and Batch Baked and cutting the pack size from six to four ...
Tags: Warburtons, pack size, rolls offering, cheaper products
UK-based Cheddar Cheese manufacturer Dairy Crests has expanded its Cathedral City pack range with additional cheddar selections. The new pack range will contain individually wrapped pieces of Cathedral City Cheddar. The new range of ...
Tags: cheese manufacturer, additional cheddar selections, new pack range
Tetley, India-based Tata’s tea brand, is modernizing its decaf tea by altering the traditional cellophane wrapped carton packaging with modern soft pack packaging. The new packs, which will begin to roll out from November 2012, will ...
Tags: Soft Pack Packaging, wrapped carton packaging, shelf ready trays
Instant coffee brand Nescafé has announced the launch of a new 150g compact refill pack format for its Original, Gold Blend and Decaff products. The packs, made from a combination of aluminium foil and plastic film require less ...
Tags: Nescafé, compact refill pack format, foil and plastic film
Bosch Packaging Technology is set to feature its new checkweighing technology, the KWE 6000, which enables managers to access production data remotely using a computer or web-enabled mobile device without the requirement of additional ...
The new packs retain certain elements of thhe brand’s existing looks while adding in new elements to differentiate the new range. Gustavo Piqueira, head of Casa Rex and also the creative director of the project together with Danilo ...
Tags: Lux Body Lotion, Casa Rex, new pack, new range
The global agency's Sydney office was told to develop a motivating brand position through packaging to spark again the love for dark chocolate. The intention behind the new design was to build brand appeal among new consumers and ...
Tags: Original, Roasted Almond, Peppermint Cream, Orange, Nestle, packaging
Aquafresh Ultimate,the new''Whole Tooth Protection''flagship brand for GlaxoSmithKline(GSK),is the result of a close collaboration between GSK in-house PacXperience&Consumer Healthcare Futures and strategic brand innovation&design ...
Tags: Collaborate, GSK, collaboration