John Lewis today revealed its 2014 Christmas advertising campaign, which evokes the magic of make-believe at Christmas through a child’s eyes. Set to the track 'Real Love', sung by Tom Odell and originally written and recorded by ...
Tags: Christmas Advert, John Lewis
Fonterra farmers’ sustainable dairying initiatives are back in the spotlight with the launch of the Co-op’s third Farm Focus series on YouTube. The latest series draws attention to the use of solar energy to power a cowshed ...
Tags: Fonterra, Initiatives, Food
LGI Technology, the Los Angeles-based, commercial grade LED lighting manufacturer, proudly announces the launch of its new 100W LED Acrylic High Bay Fixture. The Acrylic High Bay is the latest addition to LGI’s LEDZilla Series. This ...
Tags: High Bay Fixture, LED Acrylic
Yepme.com, one of the leading online fashion brands of India, has signed Bollywood’s superstar Shah Rukh Khan as its brand ambassador. Yepme.com will introduce the actor as its brand ambassador through an extensive television ...
Tags: Yepme, Brand Ambassador, Accessories
Sentry Electric, one of North America’s most experienced and knowledgeable manufacturers of outdoor luminaires, announced that it has further enhanced its social media presence by creating a YouTube channel. Along with Sentry’s ...
Tags: Sentry Electric, YouTube Channel, Lighting
Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of B2B marketers are taking advantage of opportunities. Fifty-four percent of ...
Mohawk is launching Mo’s webisode series, Make Room for Mo, to showcase the durability and cleanability of SmartStrand. This year, Mohawk introduced the world to “Mo,” a messy, four-legged yellow lab who serves as a ...
Tags: Mohawk, Webisode Series, Construction
Fisher-Price has launched its seven figure Discover Your Way campaign, designed to tell parents that there's no right or wrong way for a child to play. The campaign will be launched with a prime time slot during ITV’s Emmerdale on ...
Tags: Fisher-Price, Your Way Campaign, Toys
Kids can to enter their dogs into one of three categories: All Dressed Up and Nowhere to Go, Smile for the Camera and Damned Uggly. Character Options' The Ugglys brand is teaming up with Gnasher to look for entrants into the ...
YouTube music video registered over 6,000 views in the first weekend alone. Last weekend saw the release of the first single from Simba Smoby's Steffi Love. This year has seen the doll brand make the move into music as Steffi Love ...
Tags: Simba Smoby, First Single, Toys
Red Kap Performance Shop pants feature Reinforced Double Knees that bend and flex easily while providing extra durability. VF Imagewear, makers of Red Kap brand work clothes, has released a YouTube video featuring Performance Plus Tires, ...
Tags: Performance, Feature, Accessories
CEO and President Patrick Sandone recently hosted an open house for Net Driven's new headquarters in Scranton, Pa. So much went on at the inaugural meeting of the Automotive Dealer Council that we needed a second Web item to cover it all! ...
Tags: Tire, Social Media, Accessories
The true causes of rubber on the road are discussed in a new video from the Tire Retread & Repair Information Bureau (TRIB) and the Tire Industry Association (TIA). The video can be viewed on the video section of TRIB's website, TRIB's ...
Tags: TRIB, TIA, Auto Parts
The American Sportfishing Association estimated 11,000 exhibitors, buyers and media converged on the Orange County Convention Center (OCCC) last week for the 57th International Convention of Allied Sportfishing Trades, better known as ...
Tags: ICAST, Media, Sporting Goods
Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a ...
Tags: Skechers, Demi Lovato, Sporting Goods