TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week organizers set Nov. 12-15, 2013, as the dates for next year's show, sticking to an earlier timeframe that proved successful this year. The format will stay the same in 2013 with ...
16 years ago, Lance Armstrong was diagnosed with testicular cancer. In 1997 he started the Lance Armstrong Foundation, which serves people affected by cancer and empowers them to take action against the world's leading cause of death. ...
Tags: Nike, collection, training apparel, celebration
BodyEssentials is now BodyBelle. A division of Orchard Brands, the health and beauty company for women recently launched a newly redesigned website to align with the company's vibrant, new image, and to better serve customers. The new ...
Cantelearist heads sales for BMC in California; FSA bulks up European office; Still promoted at SmartEtailing BOSTON, MA (BRAIN) — BMC USA has hired Roman Cantelearist as its sales manager for Southern California. He replaces Soren ...
NEW YORK, NY (BRAIN) — After a successful first year Bike Expo New York returns next May 2-4 at Basketball City, a new venue just north of the Manhattan Bridge. The three-day consumer show serves as the primary fundraiser for local ...
Tags: NYC consumer show, Bike Expo
LA FUYE, France (BRAIN) — No need to wait for Black Friday. Holiday shoppers with a cycling fan on their list can get started today thanks to The Robb Report's "21 Ultimate Gifts" issue. The magazine for the disturbingly wealthy ...
ORANGE, CA (BRAIN) — Cannondale has entered into a partnership with Team Sho-Air Inc. to launch the Sho-Air/Cannondale North American mountain bike team, based out of Southern California. Sho-Air and Cannondale unveiled the new ...
Tags: mountain bike, Mtb Race
Just last week I talked about the Elephant In The Room Problem and how much I hoped folks would be willing to talk about it when I got to the Bicycle Leadership Conference later that week. So imagine my surprise when I got to Monterey and ...
Tags: bicycle business, bike brands
Big advertising budgets aren't easy to come by let alone the time and energy to flawlessly execute them. So instead, why not create an "Idea That Lives In PR" related to your business, your values or what it is you're good at? You might get ...
The Bicycle Leadership Conference right before Sea Otter welcomed a new companion event this year, the IBD Summit. The brainchild of Interbike's Pat Hus and Sea Otter's Frank Yohannan, the gathering of about 50 top retail businesses more ...
Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle
Recently I saw and touched the new Specialized ebike at the Sea Otter Classic. Actually it was the first electric bike I ever really wanted to ride despite the fact they wouldn't let me ride it. With that said recently saw the blurb about ...
Tags: Specialized ebike, electric bike
CHICAGO, IL (BRAIN) — If you dream about how Lewis Tardy’s Free Wheeling or one of the other SRAM Part Sculptures you saw at Interbike would look in your home or shop, now is your chance to buy. SRAM is offering Part Project Art ...
VANCOUVER, British Columbia (BRAIN) — Norco Bicycles has signed on a four-member enduro team that will compete in the burgeoning all-mountain race discipline aboard the Canadian brand’s new line of 650b, or 27.5-inch-wheeled, ...
Tags: Norco Bicycles, new line, SRAM
BRUSSELS, Belgium (BRAIN) — A bike is a bike is a bike, and a motorbike is something else. But where to draw the line between an electric bike and a motorbike is a thornier question. The European Parliament on Tuesday voted that ...
Tags: bike, motorbike, electric bikes