It might be a challenging year for the toy trade, but Harrods’ Toy Kingdom is confident it is about to have one of its strongest 12 months yet. Sales have risen since the London store’s toy area underwent a multi-million pound ...
Tags: Toys, Toys Industry
A new marketing communications agency has opened its doors, headed by a former Radica exec. Kelly Jones worked at the firm prior to its acquisition by Mattel, and has now formed The Butterfly Consultancy. The company is aiming to ...
The door lock designer and manufacturer Kwikset has a new toy out on the market. Jumping on the band wagon of digital controls Kwikset has stepped it up by allowing homeowners to control their security and door locks via their i-phone. ...
Mind Candy has renewed its partnership with Toys R Us for a second year. The deal will see Moshi Monsters merchandise featuring in a 12' wall display at the front of all Toys R Us UK stores. "Toys R Us are very excited about the ...
Tags: Toy
It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toy
The Government's expected new Consumer Rights Directive is set to affect online toy retailers. It will will publish a draft bill formed of a simple set of consumer rights, in order to promote competitive markets and growth. Stuart ...
Tags: Toy
Plans for this year's Toy Industry Day are taking shape, with a number of speakers being confirmed. Taking place at Great Fosters Hotel, Egham, Surrey on Wednesday June 26th, the day will kick off with the BTHA and TRA Annual General ...
Tags: Toys
LEGO Star Wars toy sales in LEGO retail stores rose 40 per cent during a recent marketing campaign. The Yoda Chronicles Tour, which took place over the Easter period, attracted an estimated 10,000 people who take part in the fun ...
Tags: Toy
The Good Toy Guide team is growing to meet demand. Lorna Hill has joined the play advice site's team. She previously helped out over the past year in the office and at Toy Fair. Hill will be dealing with website advertising, promotions ...
Tags: Toys
In the spirit of increasing awareness of the benefits of modern cloth diapers, Cutie Poops and Bottoms of Orland Park is helping children fighting cancer. The store recently participated in a worldwide event called The Great Cloth Diaper ...
Tags: Toys
It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toys, toy industry
New publishing, seasonal confectionery and electronic learning partners have been secured for pre- school hit Something Special, BBC Worldwide has confirmed. The popular Cbeebies show stars Justin Fletcher and his alter ego, Mr Tumble, ...
Tags: Toys, Toys Industry
Simba Smoby has appointed Alex Kovacevic as Marketing and Licensing Manager. Kovacevic has previously worked at toy suppliers such as Goldfish & Bison, Re:creation and Hy-Pro. A statement read: "Simba Smoby has been one of the fastest ...
Tags: Simba Smoby Toys, Toys
Three-in-one ride-on toy Weerol will make its UK debut at next month's Distoy show in London. And California-based Weefab has appointed UK firm Kids International Marketing to handle its international sales. The multi-functional wooden ...
Canadian toy companies TCG and Ganz have partnered to focus on the development of new toy and game products. TCG is a licence-driven toy company renowned for its range of children's and adult's puzzles, games and activities. Ganz is in ...
Tags: Toys, Toys Industry