With Skylanders facing a big rival product for the first time this year in Disney Infinity, how will the products compete with one another and what does this mean for toy industry? "It will be interesting to see how this year pans out for ...
Tags: Skylanders, Disney Infinity, Toys
Independent toy retailers will be able to stock the new Skylanders figures from The In Thing this year. The Swap Force figures, which connect to the video game, will arrive in the autumn. It’s expected national retailers will be ...
Tags: Skylanders, Toys
A nationwide marketing drive for Chuggington toys will aim to get them off to the best possible start. Master toy licensee Tomy has already organised the ‘Big fun with little trains’ event at the National Railway Museum in ...
Can you give us an overview of how you’ve performed over the past 12 months? Did you experience growth, and if so, how much over 2011? Marbel Toys continues to go from strength to strength, we ended 2012 with 35 per cent growth over ...
The Puppet Company will launch two brand new collections of Marionettes this year. Two years in the making, the new range of Character Marionettes have already been met with good response. With the incorporation of an anti tangle device ...
This trick or treat season, Rubie’s is expanding its Halloween kids collection with gruesome new editions to its fancy dress range. The new Zomboy and Zombet costumes are designed to deliver a fright with their scary prints and ...
Just as we were getting used to the yearly cycle of Skylanders announcements, previews and releases Disney Infinity comes along and muddies the waters. It will be interesting to see how this year pans out for both products, and whether ...
Tags: Skylanders, Toys
Many businesses know they ought to become more intellectual property (IP) literate, but they often don’t know where to start. Getting documentation regarding the utility of your product and registering your design rights is ...
Tags: IP Protection, Toys
Sesame Workshop, the nonprofit organization behind "Sesame Street," collaborated with brand extension agency Parham Santanato to refresh its licensed consumer products packaging worldwide. A key insight drove the redesign: It's the ...
Tags: Package Redesign, Packaging
Whether you believe that gender-based play is biologically or socially constructed, there's no denying some toys appeal to boys more than girls. Does it matter? We'd argue not really. As long as both girls and boys get an opportunity to ...
Tatty Teddy has already taken to the toy aisles - now it's making its own. Brand owner Carte Blanche Group is opening its first retail store this June in The Marlands Shopping Centre, Southampton. The store will showcase Carte ...
The new chemical requirements of the EU Toy Directive will come in to effect on July 20th, and UL Laboratories is helping manufacturers meet the standards. The updated Toy Directive will aim to protect children from harmful chemical ...
Vivid is launching a torrent of Twitter-driven PR campaigns to support its new toy ranges. The company revealed its latest social media plans after reaching 3,700 followers on the social website, and following its latest Little Mix dolls ...
Tags: Twitter, webgame, Toys, Cut The Rope
1. Woolly and Tig toys to launch two months early 2. Official Woolly and Tig toys out July 2013 (later changed to May) 3. Consumers plea for EDF Energy toy advert Zingy 4. Harry Style boosts Scrabble brand 5. Romania is counterfeit ...
Tags: Toys
Panasonic has announced a new digital pocketable compact camera LUMIX DMC-LF1(LF1), part of the new LF series – a sister line of the world-renowned LX series. Features: 1. Practical EVF and Large, High Resolution LCD for Easy ...