US-based Kraft Foods is split into two independent companies and both the firms will start trading on the Nasdaq as separate entities from today. Mondelez International will trade on the Nasdaq under the ticker'MDLZ',while Kraft Foods ...
Tags: independent companies, separate entities, advertising, brands
Kraft Foods is launching Cadbury Crispello in the UK in order to woo women who have cut down on chocolate bars. The company will support Cadbury Crispello, the UK subsidiary's first countline since the 1990s, with a GBP7m (US$11.3m) ...
Tags: Kraft Foods, chocolate bars, chocolate, creamy, wafer, dairy
Kraft Foods has said it is"on track"to complete its three-year initiative to reduce salt in its North American portfolio by an average of 10%. The company said yesterday(26 September)it has already cut salt by 10%in products such as Oscar ...
Tags: Kraft Foods, three-year initiative, salt, cheese
Kraft Foods has launched its US confectionery brand Sour Patch Kids in the UK. The company said it wanted to "inject some mischief back into the market" and has introduced Maynards Sour Patch Kids, a rebranded version of the US line. ...
Tags: Kraft Foods, candy, sour confectionery, confectionery, sweets
Peanut butter just got a makeover,as Planters introduces a new PB that has a bit of a punch.Created for adventure-seekers,the new line is the first national brand to add wholesome ingredients like bananas,granola,berries,raisins,cinnamon ...
Tags: Kraft Foods, peanut butter line, adventure-seekers, NUT-rtition line
Kraft Foods UK has extended its Cadbury and Philadelphia collaboration to include a new snacking product. Philadelphia with Cadbury Snack features Light Philadelphia blended with Cadbury milk chocolate and mini oat biscuits for dipping. ...
Tags: Kraft Foods, snacking, milk chocolate, mini oat biscuits
Kraft Foods has agreed to sell a majority stake in its Back to Nature brand of natural-food products to US private equity firm Brynwood Partners for an undisclosed amount. Following the deal,Kraft will hold a minority stake between 25%and ...
Tags: stake, natural-food products, joint venture, annual sales
Users dealing with social notification overload might get some relief from the latest version of NewsGator's Social Sites enterprise social networking(ESN)add-on for Microsoft SharePoint. Social Sites 3.0,which will ship this ...
Tags: ESN, Social Sites 3.0, Lookout, NewsGator
Kraft Foods has said the split of the company in two, creating a North American grocery company and a global snacks manufacturer, will take place in October. The establishment of US grocery business Kraft Foods Group and international ...
Tags: Kraft Foods, snack, food, split in two
The price of milk dominated headlines in the UK this week, with farmers gathering at a summit to air their views on the implications of the cuts and discuss what can be done. Elsewhere, French retailer Carrefour sounded an upbeat note on ...
Tags: milk, price of milk, yoghurt, bread
Cadbury,a brand owned by American food company Kraft Foods,has launched its Switzerland-based chocolate brand Toblerone in India,as a part of the initiative to boost its chocolate portfolio in the country. Cadbury India snacking and ...
Tags: chocolate portfolio, Toblerone, premium gifting chocolate segment
Cadbury,the confectionery brand owned by Kraft Foods,has dropped its dark-purple wrapping and introduced green and gold wrapping for its Dairy Milk chocolate product,in order to show support for the Australian athletes who will be ...
Tags: wrapping, athletes, Olympic Games
Kraft Foods is injecting further impetus behind its Milka chocolate brand in Europe with the launch of a biscuit and cake range in France. The new lines include three cake products and two biscuit variants. The launch proves Kraft is ...
Tags: Kraft Foods, chocolate, biscuit, cake
Kraft Foods has reported an increase in first-quarter earnings as price increases and an earlier Easter than last year boosted sales. Kraft yesterday (3 May) reported a 1.8% increase in net earnings to US$819m for the three months to the ...
Tags: Kraft Foods, reported, increases, food, Easter