Having just celebrated its fourth birthday, Captain Neil Waite from Captain Neil´s Toy Chest tells Jade Burke how Shopkins has been a success for his business and why he chose a pirate theme for his store. Tell me a bit about your ...
Tags: Indie profile, Interview, Retail, Captain Neil's Toy Chest
Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...
Tags: Steve Reece, Barbie, LEGO
Sony will choose from three new scripts after being "underwhelmed" with effort from Juno writer Diablo Cody. Sony is weighing up three new scripts in its ongoing development of a live action Barbie movie. Variety reports that having ...
Tags: Sony, Barbie movie, Toys
Sales of Hot Wheels and Matchbox brands grow by 10 per cent in first quarter results. Mattel’s worldwide net sales have enjoyed a five per cent increase in constant currency, following ‘steps taken to implement a rapid ...
Leading UK toy retailers launch their special Easter promotions as experts predict a 4.7 per cent surge in footfall this weekend. UK toy retailers are springing into the Easter Weekend with holiday sales running across the likes of The ...
2016 will see the introduction of a break-frame illustrative style designed to position Barbie for a new generation of girls. Mattel has detailed new plans for its publishing division at this year's Bologna Book Fair. This year will see ...
The Princess Power Tour sees Barbie visiting eight cities over nine days throughout the February half term. Barbie is to embark on a Princess Power Tour of the UK to mark the launch of the Princess Power toy range of DVD release. The ...
Tags: Barbie, Princess Power toy
For the first time in Mattel's 56 year history, Barbie is adopting super powers in response to 'girls' demand for more female superheroes.' For the first time in history, Barbie is donning a cape to make her superhero debut in celebration ...
Tags: female superheroes, superpowers, Toys
This year sees the construction firm inject new products into its pre-school, girls and boys lines. Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the ...
Tags: birthday hat, play-sets, Toys
Color Alive allows kids to photograph and virtually animate their creations before having them 3D printed. Crayola has unveiled its latest initiative to bring art and crafts in to the 21st century, allowing kids to virtually animate and ...
Tags: 3D Systems, 3D printing technology, Toys
Retail giant will continue to evaluate its lease renewal options amid rumours surrounding the future of one of its largest international stores. Toys R Us has revealed it will continue to evaluate its lease renewal options amid rumours ...
Tags: international stores, Toys
83 finalists will now be whittled down to the winners in 12 categories, to be announced at the Toy of the Year Awards in February 2015. The Toy Industry Association has revealed the 83 finalists for the 2015 Toy of the Year Awards. ...
"Let's just say, the action figures have taken an 'indefinite sabbatical'" said Toys R Us, as counter petition launches. Toys R Us in the US has removed a range of Breaking Bad action figures following an online petition. Florida's ...
Petition claims the toys are 'unsuitable to be sold alongside Barbie dolls and Disney characters.' A campaign has launched in the US to remove a line of Breaking Bad action figures from Toys R Us stores. Susan Meyers has launched the ...
Tags: toys, Mezco toys
Customers reportedly queued around the block to visit the store where they were met with an array of costume characters. Smyths Toys Superstores has celebrated the grand opening of a new store in Milton Keynes, with a public reception ...
Tags: Smyths, Milton Keynes, Toys