Brown-Forman is planning to invest an additional $20m to restore its Old Forester bourbon brand. Last year, the company had allocated $30m to establish a new distillery in Louisville, Kentucky, to produce Old Forester, which sold only ...
One of the reading assignments I still remember most from grad school is the 1991 HBR article by Regis McKenna, entitled Marketing is Everything. It remains for me a fascinating exploration of the intersections of technology and ...
Tags: Supply Chain, Electronics
New line the result of collaborations with the European Space Agency, TrowelBlazers and the Girls Leadership Institute. Arklu is showcasing its new range of Lottie dolls at Spielwarenmesse 2015, including the ‘Gold Collection’ ...
Tags: women archaeologists, palaeontologists, geologists, Toys
Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surf and more. Quiksilver will not only be using wetsuits.surf ...
Tags: Digital Marketing, market-leading position, Sporting Goods
The Consumer Electronics Association (CEA)® today announced a new addition for the more than 30,000 entertainment, content and creative professionals that attend the International CES®. New for the 2015 CES is C Space, a central ...
Tags: 2015 CES, Advertising, Content, Consumer Electronics
The Consumer Electronics Association (CEA)® today announced featured attractions at its new C Space at ARIA destination at the 2015 International CES®. Neal Mohan, vice president, display and video advertising at Google, and Scott ...
Yepme.com, one of the leading online fashion brands of India, has signed Bollywood’s superstar Shah Rukh Khan as its brand ambassador. Yepme.com will introduce the actor as its brand ambassador through an extensive television ...
Tags: Yepme, Brand Ambassador, Accessories
L.C. Industries, Inc., manufacturer of travel accessories and outdoor gear, announced that Trevor Bending will be its first channel manager. Bending graduated from Elmhurst College in 2008 with a B.A. in History. Bending brings experience ...
Tags: L.C.Industriesc, Channel Manager, Recreation
The Aftermarket Auto Parts Alliance held its annual Sales & Marketing Forum at the Hyatt Regency Riverwalk in San Antonio, Texas, recently. Over 70 marketing leaders representing more than 40 Alliance shareholders were on hand for the ...
Tags: Auto Parts, Aftermarket
Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of B2B marketers are taking advantage of opportunities. Fifty-four percent of ...
Billabong International Limited said it had entered into binding documentation to sell its 51 percent stake in SurfStitch and its 100 percent ownership of Swell to a consortium of investors including SurfStitch founders Justin Cameron and ...
Tags: Billabong, SurfStitch, Sporting Goods
The frozen foods giant has subtly redesigned its logo, which is part of ‘The Food of Life’ advertising campaign launched in March. Brand owner Iglo Group said the European brand relaunch was aimed at changing the view of ...
In marketing, brand management has often focused on the customer experience. Brands set expectations of a particular customer experience. The brand is an expression of a product or company’s reputation built up over time. Today, ...
Tags: Experience, Electrical, Electronics
Capillary Technologies, the market leader in cloud-based retail customer engagement management, announced that it has closed a $14 million Series B round of venture financing. This new investment adds to the $17 million of Series A funding ...
Tags: Capillary, Venture Funding, Textile
Linguastat, the leader in automatically transforming data into optimized product descriptions for retail, announces its patented e-commerce dynamic description services suite: Marquee. Based on highly innovative Artificial Intelligence and ...
Tags: Linguastat, Marquee, Apparel