Products from Mattel, Hasbro, Jakks, VTech, Character Options, Vivid, LEGO and Spin Master all named in top 12. The DreamToys list has been announced by The Toy Retailers Association. The list is the most accurate predictive list of which ...
Tags: Dream Toys, Toys
LEGO, Loom Bands and Frozen all predicted to bring a merry Christmas for the toy retail giant. Toy retail giant, Smyths Toys Superstores has revealed its Top Ten Toys prediction list for this Christmas. While the list features some old ...
Tags: LEGO, Toy, Christmas Toy
Mattel USA and Mattel South Africa are on board to distribute the African American Barbie across the country should the project succeed. A former US secret service agent has taken to Kickstarter in a bid to raise enough money to bring a ...
Tags: American Barbie, Kickstarter, Toys
The new doll will launch on September 15th to coincide with Mexican Independence Day. Mattel has launched a new Mariachi Barbie. The new doll – dressed in the traditional mariachi attire – will be making its debut on ...
Industry expert Mark Sullivan has enjoyed stints with Mattel, Spin Master and Tyco Toys. Moose Toys has appointed Mark Sullivan to the role of general manager of the company’s US division. A well-known figure in the toy industry, ...
Tags: Moose Toys, Toys
Young fans of Barbie were treated to a day of singing and an exclusive screening of the Barbie and the Secret Door movie. Barbie fans gathered in London over the weekend to join X Factor voice coach, Yvie Burnett for an exclusive Barbie ...
Tags: Fans, X Factor Voice Coach, Toys
"Significant progress" made to better position the toy giant for second half and beyond. Mattel is positioning itself for a strong second half of the year following reports of a drop in worldwide net sales in its second quarter. The ...
The vehicle is a working replica of the Hot Wheels Star Wars Darth Vader die-cast car. When it comes to the San Diego Comic-Con, things are rarely done by halves. Just take a look at this life-sized working replica of Mattel’s ...
Campaign aims to convey the 'developmental benefits of Fisher-Price toys for this age group.' Fisher-Price is helping parents celebrate the milestone of a 1st Birthday with a new extensive marketing and PR campaign. The campaign aims ...
Tags: Fisher-Price, 1st Birthday Campaign, Toys
UK sales director honoured at successful inaugural event at BAFTA. Gerbie Quilter has been named as the first ever ToyNews Woman of the Year. Vivid Imaginations' sales director picked up the accolade at a special event held at BAFTA ...
Tags: Gerbie Quilter, Toynews Woman, Toys
Children and families will be offered free packs of Uno at this year's Camp Bestival. Popular card game Uno has partnered with Camp Bestival to offer fans and families free packs at this summer’s festival. The partnership with the ...
Tags: Uno, Festival Activity, Toys
Barbie and Hot Wheels in association with Hamleys is hosting first of its kind fashion show at the Lakmé Fashion Week Winter/Festive 2014, where 20 kids aged between 6-12 years from across India will get a chance to walk the LFW ramp ...
Tags: LFW, Fashion Show, Apparel
The Lakme Fashion Week has seen models and Bollywood stars walking the ramp, but this time even children will join them for a special show. World’s famous toy shops – Hamley’s and Mattel – will host the first ...
Tags: Kids Fashion Show, Apparel, Accessories
Deal now covers the Batman v Superman: Dawn of Justice film in 2016 as well as the Justice League movie and Arrow and Flash TV shows. Warner Bros Consumer Products has extended a deal with Mattel for toy lines based around DC Comics' ...
Tags: Toys, Batman toy, Superman toy
SuperAwesome is the world's largest kids and teens marketing platform, reaching over 30 million children each month across mobile, web and online video. SuperAwesome will be taking its children's marketing initiative down under, as the ...
Tags: Toys