Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...
Tags: LEGO, LEGO City set, Wheelchair, Vendors
The campaign will encompass TV, digital and social media activity across the leading children's TV channels. Hasbro’s children’s craft brand Play-Doh is partnering with Cartoon Network, Boomerang and Cartoonito to launch the ...
Tags: Cartoonito, Cartoon Network, Play-Doh, Boomerang, Play-Doh Town
“We’re seeing that people are trying to collect the whole range of pups, so the collectables are selling extremely well.” Despite the toys only having landed on shelves a few months ago, Paw Patrol is already Spin ...
Tags: Paw Patrol, Brand, Toys
Gemma Stone is entirely made out of crystal and will be revealed by Moose toys at this year's New York Toy Fair. Moose Toys has created a ‘priceless’ Shopkins character entirely out of crystal in order to raise money for the ...
Tags: Gemma Stone, Moose Toys
Play-sets including The Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion, plus character figures planned. The LEGO Group and Warner Bros. Consumer Products have confirmed a partnership to develop a collection of LEGO ...
m4e secures deal with firm covering Europe, CIS, Middle East and North Africa. Simba Dickie Group is adding to its licensed portfolio, securing the master toy rights for CGI series Wissper from m4e. The agreement covers Europe, CIS, ...
The hero item of the range will be the Sheriff Callie Callie-oke feature plush. Trends UK is launching a toy line based on Disney Junior's hit TV show Sheriff Callie’s Wild West in the UK & Ireland. The new range will feature ...
36 toys pick up honours across 12 categories. The winners of the Toy Fair Best New Toy Awards have been announced for the seventh year at Toy Fair, predicting some of the top new toys for 2015. Winners range from household names such as ...
Tags: toy retailers, toy industry, Toys
This year sees the construction firm inject new products into its pre-school, girls and boys lines. Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the ...
Tags: birthday hat, play-sets, Toys
Firm will follow a strong 2014 with an action packed 2015 as the brand celebrates turning 70 with a raft of new product launches. Mattel's Thomas & Friends brand has enjoyed significant growth this year, ahead of a 2015 brimming with ...
New TV show will hit screens from next spring and toy range will follow in Q4, with ITV saying “Vivid really understand the Thunderbirds heritage; there’s a real blend of nostalgia and new”. ITV believes Vivid’s ...
Tags: Thunderbirds, Must-Have Toys, Toys
The firm will develop a range of plush, play sets, figurines, bath toys, games and more, all set to launch in 2016. Golden Bear has signed a master toy deal for the new pre-school property, Twirlywoos. Commissioned by CBeebies in the ...
Tags: Golden Bear, Twirlywoos, Toys
The firm will roll out plush, dolls, figures, role play, vehicles and more across the globe. Jazwares Inc has secured the global master toy license for the popular pre-school property, Ella the Elephant. The toy firm will roll out a ...
In just a few short days, LEGO Cuusoo will exist no more. The firm has decided to end its six year partnership with Cuusoo Systems, to bring the popular fan creation process to a new platform, LEGO Ideas. Since autumn of 2008, LEGO ...
Range of plush toys and play sets is on the way Children's and family entertainment producer and rights management company Coolabi has signed a new deal with Character Options to become the master toy partner for the new animated Clangers ...
Tags: Toys