Samsung will almost certainly launch at least one new version of its Gear smartwatch at IFA 2016, a presumption boosted by the company’s latest teaser. Ahead of its press conference on September 1, Samsung posted an image with clock ...
Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
If you spend St. Patrick’s Day in Ireland, you’ll find a peaceful, quiet, reflective day spent with family. In Chicago, however, St. Patrick’s Day brings a week’s worth of festivities, parades and parties. This time ...
Tags: St.Patrick's Day, Chicago River, holiday
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
FAO and WFP say law will greatly enhance worldwide efforts to combat hunger and rural poverty 25 July 2016, Rome - Leaders of two United Nations agencies fighting hunger worldwide have applauded new legislation in the United States ...
Tags: WFP, President Obama, rural poverty
$10 million is required to provide emergency agricultural support to internally displaced people and host families 9 August 2016, Rome - Urgent action is needed to provide farming and livelihood support to 385,000 people in parts of ...
At least $109 million is urgently required for the provision of seeds and other agricultural inputs and services 28 July 2016, Rome - With only a few weeks before land preparation begins for the next main cropping season, some 23 ...
Tags: seeds, agricultural inputs, FAO