A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20.The strategy developed by Honda's long-standing agency of record,RPA,demonstrates the idea that we're all different and there's a ...
It's rather unprecedented for a car company to launch a mid-cycle freshening after merely 18 months on the market. But that's exactly what Honda did after our criticism of the 2012 Civic. Shortly after Honda launched the 2012 Civic, we ...
Tags: Honda, mid-cycle, 2012 Civic
Japanese vehicle manufacturer Honda will recall about 157 vehicles of 2012-Civic models in the US due to the problem in the steering column. A series steering column tilt brackets designed for use in 2013-Civic vehicles were mistakenly ...
Tags: Honda, vehicle manufacturer, recall, 2012-Civic