American Swan, the online shopping site in India, has signed on Indian model and film actress Kriti Sanon as the face of its latest trend-led fast fashion range for the youth, As Original. The 24-year-old will appear in both digital and ...
Tags: American Swan, online shopping site, Apparel
The world has become smaller with the advent of technology and it has revolutionized the shopping behavior of apparel consumers. This necessitates apparel brands and retailers to focus on innovative technologies to reach to their potential ...
Tags: Innovative Tools, Apparel Brands
Indian apparel market is witnessing rapid growth in e-commerce recently with the penetration of Internet and 3G technology. According to the e-retailers, convenience, speed, comparative shopping, etc are the factors attracting more ...
Tags: Indian Clothing, Clothing Market
Gone are those days when fashion designers and apparel retailers, along with the media, used to set the market trends for clothing. With the advent of internet, apparel retailing, especially e-commerce, is mainly driven by the consumers. ...
Tags: Consumers, Clothing Trends, E-Commerce
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform. According to industry representatives, social networking sites helps the ...
Tags: Apparel Brands, Social Networking
Over the years, clothing has changed its characteristics from a costume to a medium of expression or an extension of technology mainly due to the influence of fashion and the advancement of technology. As a result people are looking for ...
Tags: Futuristic Apparels
The penetration of Internet has rapidly increased the competition in apparel retailing as it creates a platform for the consumers to browse for their favorite wardrobes from anywhere in the world. In order to compete with the rising ...
Tags: Apparel Retailing
The American Swan Lifestyle Company, a dynamic fashion & apparel-led lifestyle company opened its doors to the e-tailing market with its online shopping site - AmericanSwan.com. Four Cross Media, a high-end global digital media conglomerate ...
Tags: American Swan Lifestyle, fashion&apparel, e-tailing market