The rise of Near Field Communication technology means it's only a matter of time before more compatible toys have a bigger impact on the industry. What the heck is this NFC stuff you may have heard about recently and should your firm be ...
Tags: nfc, skylanders, Toys
Remember those great Fisher-Price toys, like the barnyard and all its animals, from your childhood? Now the toy maker has re-imagined those favorites, bringing them into the age of tablets and touchscreens with its Apptivity line. The ...
Tags: Fisher Price toys, tablets, toys, eletronic toys
Mattel Apptivity launched in August – it’s a new concept for kids where ‘toy meets tablet’, enabling them to play with their favourite toy on iPad. While opening the door to new brand engagement, Apptivity creates ...
Tags: Apptivity, Mattel, Apptivity toys