Golden Bear's MD sheds some light on the origins of the firm's latest brand, Sleep Tight All Night, and explains why more firm should create their own IP. The vast majority of Golden Bear’s revenue comes from licensed pre-school ...
Twirlywoos and Hey Duggee plush toys will now hit shelves this month after strong consumer response. Golden Bear has re-scheduled the TV campaign and on-shelf date for its Twirlywoos and Hey Duggee plush lines to June, due to ...
Tags: Golden Bear Lines, toys
Parenting author Sarah Ockwell-Smith is on board to help develop the new line. Golden Bear has teamed with parenting expert Sarah Ockwell-Smith to develop and launch its new My First Forever Friends range. Ockwell-Smith, specialising in ...
The firm ended 2014 with 33 per cent growth and in the number one spot for all UK plush sales. Golden Bear is confident of a successful 2015 following a sales growth of 33 per cent and securing the number one spot in all UK plush sales, ...
Tags: Golden Bear, plush sales
As part of the firm’s autumn Pre-School Campaign, Golden Bear will be distributing 100 nursery activity kits to local groups, offering a bundle of branded toys and activities. Golden Bear is offering a boost to UK nurseries this ...
Tags: Golden Bear, nursery activity kits
Gaby Budai-Corfield joins as Lorna Bennett leaves to pursue a career in ceramics. Golden Bear has appointed Gaby Budai-Corfield as its new international sales manager. Budai-Corfield will now be responsible for all areas of the firm's ...
Tags: Golden Bear, Sales Manager, Toys
Year-long push will include 23 full page adverts featuring across In the Night Garden, Something Special, CBeebies Weekly and CBeebies Specials magazines. Golden Bear has partnered with children’s print specialists Immediate Media ...
Tags: Golden Bear, Immediate Media, Cbeebies Campaignc, Toys
Toy firm enlists help of cub scout Jamie Scott to unveil new product As the World Cup approaches, Golden Bear has given the nation the perfect excuse to stink at football with the launch of the Dennis the Menace Farting Football. And to ...
Retailers pre-selling first two products reporting "high demand". Golden Bear has reported 'overwhelming' demand for its Woolly and Tig toy line, with pre-sales way above where the firm originally expected them to be. The first two ...
Tags: Golden Bear, Toys
Golden Bear's former sales director, Julie Taylor, has returned to the company. Taylor will take up her old post as head of the sales team. She left the company at the end of 2012 to pursue new challenges at Worlds Apart, but after much ...
Tags: Julie Taylor, Golden Bear, toy industry
GB Toys, Golden Bear’s older kids division, has announced that it has been awarded a UK deal for distribution rights for a new One Direction gift collection along with licensee rights to develop a brand new range of 1D bears. The ...
Golden Bear has lifted the lid on its new boys' collectable range called Dudes. The property from MEG - which combines physical and virtual elements - will hit toy stores in late summer in the form of foil bags, blister packs and ...
Tags: TOY FAIR, GB Toys, toy stores
Golden Bear has restructured its senior management and hired a new marketing director. Barry Hughes,who joined as commercial director in 2011,has been promoted to general manager.He will have the responsibility of managing the business ...
Tags: Golden Bear, Barry Hughes, new marketing director, Kate O'Leary