Brand Lab articles & resources on Made-in-China.com

High-Calorie Package Images Mislead Consumers, Study Finds

Apr 5, 2016

Pictures displayed on food packages, such as cake mix, could be worth hundreds of extra calories, according to research from the Cornell Food and Brand Lab. Think of the typical box of cake mix sold at the grocery store: the slice ...

Tags: Cornell Food, Brand Lab, High-Calorie package image

Participation in High School Sports Best Predicts One's Physical Activity

Jan 2, 2014

Fit in 50 years: participation in high school sports best predicts one's physical activity after age 70 Seventy year olds who don't frequently visit the doctor have something unexpected in common - most played high school sports. They ...

Tags: healthfulness of men over 70, participation in high school sports

The World Brand Lab Issued The 500 Most Valuable Brands in China of 2013

Jul 10, 2013

On June 26th, 2013, the World Brand Lab issued the 500 most valuable brands in China of 2013, which is the tenth edition the lab issues. In this report, judged by financial condition, consumer preference and other indicators, Linglong ...

Tags: Tire, Auto Parts

The Food Journal Has Examined The Impact of "All Natural" to Manufacturers

May 17, 2013

With an abundance of "All Natural" claims on foods and beverages but no defined standard, The Food Journal has examined the impact of "All Natural" to manufacturers, government agencies, brand managers, retailers and consumers and if the ...

Tags: Consumer Skepticism, Label, Packaging

Brand Lab

High-Calorie Package Images Mislead Consumers, Study Finds

Participation in High School Sports Best Predicts One's Physical Activity

The World Brand Lab Issued The 500 Most Valuable Brands in China of 2013

The Food Journal Has Examined The Impact of "All Natural" to Manufacturers

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