Facebook is buying Microsoft's Atlas Advertiser Suite, an ad analysis platform, in a move that should increase its advertising revenue and give marketers better information about their campaigns across the social network, on both desktop ...
Tags: Facebook, Microsoft, analysis platform
Facebook said on Monday that data collected from its partnership with loyalty-card tracker Datalogix shows people are swayed to make purchases after merely viewing an ad, even if they did not click on it. The social-networking site, which ...
Tags: Facebook, Datalogix, ad measurements, social networking site
US regulators have ordered data brokers to turn over information about how they collect and use information about consumers, in a move hailed by internet privacy activists. The US Federal Trade Commission said nine firms were ordered to ...
Tags: Privacy Impact, Data Brokers, Computer Products, Consumer Electronics
The U.S. Federal Trade Commission should analyze Facebook's relationship with a data marketer to ensure it doesn't violate the social networking site's recently approved settlement, the Electronic Privacy Information Center said Monday. ...
Tags: U.S., FTC, Facebook, Datalogix, partnership
Two privacy watchdogs filed a joint letter with the Federal Trade Commission on Thursday alleging Facebook may already be skirting an agreement to be more clear over how it handles user data. A partnership with a data collector called ...
Tags: Facebook, user data, datalogix deal, privacy