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Ulac Initiated a Jv in North America of Puma Children's Apparel
Jan 8, 2015Puma and United Legwear & Apparel Co. LLC (ULAC) have initiated a joint venture (JV) in North America for the production, sales, marketing, and distribution of Puma children's apparel. The JV will operate in the name of Puma Kids Apparel ...
Tags: merchandising, sales, marketing teams, Apparel
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Puma and Rihanna Announced a New Multi-Year Partnership, Kicking off in January 2015
Dec 17, 2014Puma and pop star Rihanna announced a new multi-year partnership, kicking off in January 2015. Rihanna will become Puma's global ambassador for Women's Training and serve as the Puma women's creative director, bringing her styling ...
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Puma Said Its Net Income Plunged in The Third Quarter of 2014
Nov 25, 2014In the third quarter ended September 30, 2014, consolidated net earnings at German sports footwear and apparel marketer, Puma plummeted 45 per cent from a year earlier quarter. Puma said its net income plunged to €29 million in the ...
Tags: Q3 Net Income, Currency Effects, Apparel
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Puma Continues to Reshape Ops Ahead of "Forever Faster" Launch
May 16, 2014First quarter results, impacted by both currency and mix, went was planned for Puma as it continues to make improvements to its balance sheet and await the launch of its "Forever Faster" repoitioning strategy ahead of Back-to-School. Nwt ...
Tags: Puma, Forever Faster
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Puma Announced a New Long-Term Partnership with The Mario Balotelli
Dec 23, 2013Puma announced a new long-term partnership with the Mario Balotelli. The Italy Striker becomes the latest sporting sensation to join Puma's family of star players and athletes that includes Usain Bolt, Sergio Agro, Cesc Fregas, Marco Reus, ...
Tags: Apparel, Puma, Sports Apparel
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PUMA Appoints Advertising Agency JWT New York as Its Lead Creative Agency
Dec 13, 2013Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North ...
Tags: Apparel, Accessories, Puma