Thanksgiving Day and Black Friday saw record online retail sales supported by strong mobile growth, according to IBM Digital Analytics Benchmark Reports. Report highlights include: Historic Mobile Milestone Spucrs Online Shopping: ...
According to the IBM Digital Analytics Benchmark, fourth quarter online sales were up 10.3 percent year over year. For the period from 10/1/13 through 12/31/13, key drivers were: Mobile Traffic and Sales: Mobile traffic soared, ...