IDG News Service - Google has acquired Incentive Targeting which offers a software-as-a-service platform for promotional campaigns to the grocery industry. "As part of Google, we will have the resources and expertise to continue the ...
Tags: Google, Incentive Targeting, software-as-a-service platform
Google has acquired retail coupon firm Incentive Targeting for an undisclosed sum. Google's Mike Dudas, a member of the team building Google's mobile commerce business, confirmed the news on Twitter. Further reading Google allows ...
Tags: Google, Incentive Targeting, retail coupon, Mike Dudas