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Create a Continuous Stream of New Products Is a Key Challenge for Food Companies
Mar 24, 2015A key challenge for food companies is to create a continuous stream of new products which are “UNIQUE” in the eye of the consumer. The pressure from periodic range reviews drives an “in with the new” and “out ...
Tags: Incrementalism, New product, Food
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Microsoft "Will Be Dead and Gone" in Just a Few Years
Oct 28, 2013Ex-BT CTO and futurist Peter Cochrane believes Microsoft's acquisition of Nokia could be "like bolting two sinking ships together" as he urged the company to rethink its "gaudy and horrible" branding strategies. Following up his Computing ...