Interactive Advertising articles & resources on Made-in-China.com

The IAB and Its Native Advertising Released The "IAB Native Advertising Playbook"

Dec 5, 2013

The Interactive Advertising Bureau and its Native Advertising Task Force today released the "IAB Native Advertising Playbook" to serve as a consistent framework for the discussion surrounding native advertising. The Playbook identifies ...

Tags: Consumer Electronics

The Online Clothing Sales of Mexico Rise by 23% in Q1 2013

Oct 8, 2013

The online sales of clothing and accessories in Mexico grew 23 percent year-on-year in the first quarter of 2013, according to an analysis prepared by online shopping site Mercado Libre. The analysis states that according to the data ...

Tags: Online Clothing, Apparel

Online Advertising Industry Directly Contributed $3.4 Billion of Australia's Economy

Jun 27, 2013

THE online advertising industry directly contributed $3.4 billion of Australia's economy last year and may indirectly be responsible for another $13.7bn. That was the finding of a PwC study on the sector released by the Interactive ...

Tags: Computer Products, Consumer Electronics

Mozilla Postponed Firefox's Controversial Third-Party Cookie-Blocking Policy for Months

Jun 20, 2013

Mozilla has effectively postponed Firefox's controversial third-party cookie-blocking policy for several months. Yesterday, the open-source developer announced it was collaborating with a new initiative, dubbed "Cookie Clearinghouse," or ...

Tags: Mozilla, Firefox, Third-Party Cookie-Blocking

Mozilla Has Been Testing a Patch From Jonathan Mayer

May 21, 2013

Mozilla has postponed blocking third-party cookies by default in Firefox 22, "to collect and analyze data on the effect of blocking some third-party cookies." The nonprofit organization is, however, not softening its stand on protecting ...

Tags: Mozilla, Third-Party Cookies

US Internet Advertising Revenue Grew 15 Per Cent to a Record $US36.6 Billion

Apr 18, 2013

US internet advertising revenue grew 15 per cent to a record $US36.6 billion ($35.2bn) in 2012, with mobile ad revenue growing faster than other types, says a new report. The report from the Interactive Advertising Bureau and ...

Tags: AD, Computer Products

Mozilla Has Added Automatic Third-Party Cookie-Blocking to a Preview Version

Apr 11, 2013

Mozilla has added automatic third-party cookie-blocking to a preview version of Firefox 22, a move that will put the feature in most users hands by late June and the company on a collision course with the online ad industry. Advertising ...

Tags: Mozilla, Tracking Trigger, Firefox

Online Ad Industry Has Attacked Mozilla Over Its Decision to Block Third-Party Cookies

Mar 25, 2013

The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users. ...

Tags: Ad Industrym, Firefox, Mozilla

Giant Flat-Screen Displays Powered by Organic LEDs (Oleds) Are Plunging in Price

Mar 25, 2013

The writing's on the wall – and it's following you. Two new gesture-sensing innovations designed for large electronic screens in public places herald a future in which everything from street art to advertisements track your movements, ...

Tags: LED displays, LED, LEDs

Mozilla Will Automatically Block Third-Party Cookies Starting with Firefox 22

Feb 27, 2013

Mozilla will automatically block third-party cookies starting with Firefox 22, which is slated to ship this summer, according to the Stanford University researcher who coded the change. The move, which will make it more difficult for ...

Tags: Mozilla, third-party cookies, company news

At The CES,Israeli Firm PrimeSense Showed How Their Depth Sensor,Called Carmine

Jan 21, 2013

At the International Consumer Electronics Show (CES) in Las Vegas last week, Israeli firm PrimeSense showed how their depth sensor, called Carmine, is being put to use in myriad applications. And a smaller version of the sensor may soon be ...

Tags: Consumer Electronics Show, PrimeSense, depth sensor, consumer electronics

The Latest Developments in Live Mobile Broadcasting Will Be Highlighted

Jan 14, 2013

The latest developments in live mobile broadcasting, which brings popular TV shows to mobile devices, will be highlighted next week in the Mobile TV TechZone (Central Hall 14340) of the International CES. Consumer demand for live, on-the-go ...

Tags: live mobile broadcasting, TV shows, Mobile TV TechZone, International CES

Verizon Fail to Secure a Patent for a So-Called 'snooping Technology

Jan 5, 2013

Verizon's attempt -- unsuccessful so far -- to secure a patent for a so-called 'snooping technology,' which in this case would let television advertisers target individual viewers based on what they're doing or saying in front of their ...

Tags: Verizon, snooping technology, drones, phones, privacy threats

Mr. Jim Gonzalez Promoted to President at Online Advertising Agency

Dec 27, 2012

Mr. Jim Gonzalez promoted to President at online advertising agency; will oversee day-to-day activities of HTP Company sales, operations and strategic growth. LOS ANGELES, CA, August 22, 2012 /24-7PressRelease/ -- HTP Company , a leading ...

Tags: HTP, Jim Gonzalez, Interactive Advertising

Facebook's Data Collected From Its Partnership Shows People Are Swayed to Make Purchases

Dec 25, 2012

Facebook said on Monday that data collected from its partnership with loyalty-card tracker Datalogix shows people are swayed to make purchases after merely viewing an ad, even if they did not click on it. The social-networking site, which ...

Tags: Facebook, Datalogix, ad measurements, social networking site

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