With over five million people in the UK staying up to catch a glimpse of this year's sporting activities at the Rio Olympics, Generation Media's Sangita Sivanesan takes a look at how the event has effected kids' TV viewing. “Viva ...
Tags: Olympics, kids'TV viewing, Generation Media
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Collection features heroes and villains from key Disney XD shows. Topps continues to add to its burgeoning portfolio, revealing a new Marvel Super Hero Attax Trading Card Game. The collection features Marvel Super Heroes and villains ...
Carte Blanche Group is ramping up its marketing activity for the Tatty Teddy and My Blue Nose Friends toy range, teaming up with kids' online swapping and trading community, Swapit. An online campaign will run from Easter for six weeks, ...
Tags: Carte Blanche, Toys
Amazon today announced the launch of the Amazon Instant Video app on Nintendo’s Wii console, providing customers with access to the Amazon Instant Video library of more than 145,000 movies and TV episodes. The app is already available ...
Tags: Amazon, Amazon Instant Video app, Amazon Instant Video library
Seasoned kids TV presenter and Daybreak correspondant Anna Williamson is to host a toy Demo Zone at this month’s London Toy Fair. Located next to the press office on the Gallery, the Demo Zone will be highlighting and ...
Tags: Anna Williamson, London Toy Fair, toys, tech toys
Kids have never had it so good. It wasn’t that long ago when children’s TV scheduling was limited to post-school and early weekend viewing. Now the wealth of child-focused TV stations has created an environment where young ...
Tags: Kids'Tv, TV stations, child-focused T