LEGO brand articles & resources on Made-in-China.com

LEGO CFO John Goodwin to Leave in June 2017

Nov 18, 2016

"There is no doubt that John has changed the LEGO Group and that the LEGO Group has changed him," said CEO Jorgen Vig Knudstorp. LEGO chief financial officer John Goodwin will leave the company on June 30th, 2017. Goodwin joined the ...

Tags: LEGO, Goodwin

UK's New Flagship LEGO Store to Open on November 17th

Sep 13, 2016

Leicester Square site will be the biggest LEGO Brand Retail Store in the world. The UK's new flagship LEGO Store in Leicester Square will open on November 17th. The new landmark store will be the biggest LEGO Brand Retail Store in the ...

Tags: LEGO, Leicester Square, flagship store

LEGO Primed to 'become Number One Toy Brand in China'

Apr 20, 2016

To grow sales in China and Japan, the toymaker has updated its play kits to include more Asian characters and settings including a revamped Ninjago range. The LEGO Group has claimed that it is well-positioned to become the number one toy ...

Tags: LEGO brand, CNBC, Jorgen vig kundstrop

LEGO and Warner Bros Confirmed a Partnership to Develop a Collection of Lego Building

Jan 27, 2015

Play-sets including The Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion, plus character figures planned. The LEGO Group and Warner Bros. Consumer Products have confirmed a partnership to develop a collection of LEGO ...

Tags: LEGO play, Toys

The LEGO Movie Get The Highest Grossing Film at The UK Box Office in 2014

Jan 6, 2015

"It was fantastic and it did suprise me," CEO Jorgen Von Knudstorp told ToyNews. The success of The LEGO Movie came as a suprise to the toy firm's CEO Jørgen Von Knudstorp, who felt it "edgier that what I had expected." The LEGO ...

Tags: LEGO Movie, Toys

LEGO is to end its partnership with Shell following a global campaign from Greenpeace

Oct 16, 2014

The Danish toymaker reveals it will not be renewing its co-promotional deal with the oil firm. LEGO is to end its long-standing partnership with Shell following a global campaign from Greenpeace. The Danish toymaker has revealed that it ...

Tags: LEGO, Partnership, Toys

LEGO Bird Project Back to The Future Train

May 8, 2014

LEGO Bird Project, Modular Apple Store, Back to the Future Train, The Big Bang Theory and two Doctor Who sets up for Review. LEGO Ideas has revealed the first six projects to have made it to the Review stage in 2014. These are the ...

Tags: LEGO, Big Bang Theory

A LEGO UK Brand Manager Has Been Named as One of The Best Marketers in The Country

Jun 3, 2013

Kathryn Marriott invited to take part in year-long Marketing Academy programme. A LEGO UK brand manager has been named as one of the best marketers in the country. 27-year-old Kathryn Marriott has been awarded a Scholarship Programme ...

Tags: kathryn marriott, lego

New LEGO Brand Has Taken Over The Windows at Hamleys

Jan 6, 2013

The hotly anticipated new LEGO brand - Legends of Chima - has taken over the windows at Hamleys, with the monster-size display running until February 8th. The window display will showcase the Legends of Chima universe including two tall ...

Tags: LEGO, Legends of Chima, Hamleys, windows

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