The partnership will see Maps launch a new collection of Shopkins Radz, a range inspired by the popular Shopkins characters including Lolli Poppins and Strawberry Kiss. Maps Toys is expanding into its first licensed line in a new ...
Tags: Maps Toys, Shopkins Radz
This trick or treat season, Rubie’s is expanding its Halloween kids collection with gruesome new editions to its fancy dress range. The new Zomboy and Zombet costumes are designed to deliver a fright with their scary prints and ...
Maps Toys enjoyed a successful Christmas period thanks to extensive media coverage for its key brands including Aeromax, Yummy Dough and the new Moshi Monster Cookie Kit. Coverage was secured in Sainsbury's Magazine Christmas Gift ...
Tags: PR, Maps Toys, Christmas period
Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia “BLE 2012 was great for us. Physically, Nickelodeon had a much stronger presence than ever before with a booth that served as both a display and information centre, as ...
Tags: Brand Licensing Europe 2012, toy industry, exhibition, toys