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Marketeers
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Use VR for PR
Apr 6, 2016Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
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Ineos Started a Community Consultation Process
Mar 17, 2015Chemicals giant Ineos has started a community consultation process in a bid to gain support for fracking. The firm's consultation process will start in mid-April with a series of "town hall" meetings, beginning in areas where it already ...
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New Tool for Food Industry Was Developed By La Sapienza University, Nestle
Apr 9, 2014In Italy, a new tool developed by Rome’s La Sapienza University with support from Nestlé, enables food producers, growers, processors and marketeers to better understand how people feel about a particular product, culinary raw ...
Tags: Food Industry, Nestle, New Tool
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The Use of Facebook in The UK Has Declined by Nine Per Cent Year-on-Year
May 28, 2013According to a report by market research firm YouGov, the use of Facebook in the UK has declined by nine per cent year-on-year. This fall coincides with the social media site's advertising push, which has seen promotions jump over the ...
Tags: Facebook, Computer Products
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Mercedes-Benz Defended The Innovative 'Sandwich' Platform of The Old a or B Class Models
Apr 18, 2013Mercedes-Benz has defended the innovative ‘Sandwich’ platform of the old A-Class and B-Class models, saying the architecture had to be abandoned for the sake of building cars that would appeal to younger buyers. The platform ...
Tags: Mercedes-Benz, Marketeers
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Games Marketeers Need to Have More Fun
Jan 16, 2013Games marketeers need to have more fun. Whether they are launching a new product or are custodians of a traditional treasure, they should remember it is the promise of fun that attracts the consumer – inside and outside the box. ...
Tags: go ballistic, packaging, roger laishley
