The Google Cardboard-like goggles will be able to be assembled from the Happy Meal packaging, allowing kids or parents to place a mobile phone within to experience VR. Virtual Reality is continuing its play for the toy space as McDonald's ...
Tags: McDonald's, Meal Boxes
Like most nascent technologies, digital print is a hotbed of innovation, with countless R&D hours being poured into developing higher speed, wider web presses, achieving single pass production and improving colour consistency. But how ...
Tags: Packaging, Printing, digital printing
Linpac Packaging, a UK-based food packaging manufacturer, has unveiled a hinged box Vertiwrap, which extends its new Freshware range for sweet and savory foods. Made from crystal clear recycled polyethylene terephthalate (rPET), Vertiwrap ...
Fast food chain McDonald's is ditching licensed toys in its Happy Meals for books – for five weeks. The Happy Readers campaign will run from January 9th to February 12th, during which Happy Meal customers will be able to enjoy a ...