Devices running Google's Android operating system have dethroned Apple's iPhones and iPads as the biggest drivers of worldwide mobile ad traffic, according to a new study from Opera Mediaworks. Almost 43% of all mobile ad impressions came ...
Tags: Apple, iPhone, Computer Products, Android
SONATA, the first global mobile advertising solution focused entirely on driving real foot traffic to traditional brick-and-mortar businesses, today announced the launch of its first U.S. office in New York City. Simultaneous with the ...
Tags: Mobile Advertising Platform, NYC, Sonata, market
Mobile advertising platform Medialets' founder Eric Litman has advised start-ups seeking to monetise mobile applications and services to "follow where the dollars are, not where you think they might be". Speaking at DEMO Europe in Moscow ...
Tags: Mobile Advertising, Medialets
IDG News Service - Apple's iOS continued to deliver more revenue per advertising impression to content publishers than any other mobile operating system in the quarter that ended in June, according to an Opera Software report. IOS edged ...
Tags: Apple's iOS, mobile operating system, Opera Software, Android devices