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Moshi Toys
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Michael Acton Smith Is The Founder of Top Licensed Toy Property Moshi Monsters
May 22, 2013Michael Acton Smith is the founder of top licensed toy property Moshi Monsters, but he’s not content with just one brand. In this exclusive interview, he explains to Dominic Sacco about choosing tablets over toys, eclipsing Star Wars ...
Tags: Michael Acton Smith, Mind Candy, Toys
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Michael Acton Smith's Enthusiasm and Belief in The Brand Is Unquestionable
May 22, 2013Mr Moshi on choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of Mind Candy. How many CEOs would willingly cover their face in make-up, drive in a Moshi Monsters-branded car and spend time meeting children and ...
Tags: Mind Candy, Toys, Moshi
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25% of UK Children Familiar with Moshi Monsters First Experienced The Brand Via Toys
Mar 28, 2013One quarter of UK children familiar with Moshi Monsters first experienced the brand via toys, new research suggests. Specialist youth research agency Dubit also found that 19 per cent of US kids played with the toys first, compared to 36 ...